Market Research Blog

Updates from CFR

4 Innovative Ways to Reach Gen Z Consumers with Market Research

Posted by Colson Steber on 03/19/2018

We’ve heard a lot of hype about the Millennial generation currently flooding the market with trillions of dollars in spending power and their need for social connection and professional accolade. But what about the group immediately following them? Generation Z includes all those folks born after 1995. And while they are all still relatively..

Market Research in 2018: Trends to Watch

Posted by Colson Steber on 03/12/2018

As 2018 stretches new and unblemished before us, it’s important to consider the ways in which the market research world can be affected by changing civic dynamics, as well as continuing adherence to those strategies designed to foster better consumer understanding and engagement. While 2017 was a year dedicated to Big Data, 2018 will be the..

5 Ways to Use Market Research to Improve Brand Authenticity and Trust

Posted by Colson Steber on 03/5/2018

Brand authenticity is quickly becoming more than a catchphrase for savvy-minded marketers looking to cash in on the very human need for transparency. Yes, people have always held a healthy disdain for the phony, fake and insincere among us, and it’s natural that some suspicion carry over to the business world. But pair that distrust with the..

How to Choose the Best Chart to Display Your Market Research

Posted by Colson Steber on 03/1/2018

Pictures tell stories. According to Napoleon Bonaparte, “A good sketch is better than a long speech.” It was true over 200 years ago, and it’s true today. According to the Social Science Research Network, 65% of people the world over are visual learners. For the majority of us, what we see forms what we understand: we need to see it, to believe..

Agile Market Research: What Does It Mean & Which Techniques are Used

Posted by Colson Steber on 02/28/2018

People around the world over want more: more money, more information, more stuff. And in the past, it was thought that to get more, you had to do more: research more, work more, reach more, produce more. But what if doing more to get more could be replaced by doing only the things that get you more? What if, instead of wasting time and energy..

4 Ways Audience Intelligence Can Help Inform Your Market Research

Posted by Colson Steber on 02/26/2018

Turning insights into strategies that yield positive results and increase ROI is the number one goal of all businesses. And the number one way that those businesses can achieve that goal is by listening to their consumers and giving them what they want. But matching the right content to the right consumer at the right time can be a tricky..

What is a Microsurvey and How are They Used

Posted by Colson Steber on 02/23/2018

It’s evident that the world continues to spin at an ever-increasing speed for most people. Think about our preoccupation with fast food, mobile phones, convenience stores, Google. We want things and we want them now. With expanded and sustained reliance on those commodities that promote speed and efficiency, people are actively altering the..

4 Common Questions that B2B Market Research Can Answer

Posted by Colson Steber on 02/22/2018

It’s often thought that business-to-consumer (B2C) and business-to-business (B2B) market research are two sides of the same coin. In actuality, we think they are two separate coins. While each focuses on the buying habits of consumers, the makeup of those consumers is fundamentally different. B2C consumers frequently reach the multiple millions..

Three Helpful Tips for Crafting Customer Satisfaction Surveys

Posted by Colson Steber on 02/22/2018

“If you don’t ask, you won’t know:” It’s true for everything from possible holiday gifts to supper choices. Asking someone for information can mean the difference between a disappointed spouse at Christmas or a satisfyingly filled belly after dinner. It can also mean the difference between a thriving business and one that is merely surviving...

3 Market Research Strategies for Improving Direct-to-Consumer Retail Channels

Posted by Colson Steber on 02/21/2018

It’s a fact that established and even storied businesses face increasing competition from new endeavors already married to 21st digital technologies. Specifically, the traditional wholesale distribution channel with middlemen providing the means, as well as the end, to product placement is quickly being replaced by a direct-to-consumer (DTC)..

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