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The Insider’s Guide to Successfully Using Market Research Online Surveys

online-survey-cover.pngOn today’s business landscape market research surveys are popular for several reasons, such as relatively lower cost compared to other methods, convenient participant accessibility, fast turnaround time, and multi-channel delivery options, and the ability to leverage multimedia and automation. 

Yet despite these advantages, many businesses fail to obtain meaningful, accurate and actionable business intelligence — and it’s because market research online survey tools are inherently limited in several areas that include:  

  • Lack of Branding Options
  • Limited Advanced Options
  • Time Consuming Setup
  • Difficult Customization
  • Integration Headaches
  • Lack of Vendor Support 

Fortunately, your business does not have to accept these frustrating and costly limitations, or dramatically lower your research expectation and goals. Instead, you can download our FREE eBook: “The Insider’s Guide to Successfully Using Market Research Online Surveys.” 

Created for business owners, executives and other strategic decision-makers, the eBook explores best practices for effectively setting up market research online surveys, including:

  • Choosing the Right Participants — and Screening Out the Wrong Ones
  • Being Realistic About Response Rates — which Vary Dramatically by the Type of Research
  • Ensuring that Participant Requests are Compelling and Convincing
  • Being Authentic and Transparent Before, During & After the Survey
  • Setting and Managing Participant Expectations to Drive Completion Rates
  • Offering Incentives to Boost Interest and Engagement
  • Making Questions Short & Simple — Yet Meaningful and Relevant
  • Grading on a Scale when Appropriate to Reveal “WHY” and Not Just “WHAT”
  • Testing and Getting Feedback Before a Survey Goes Out — Not After
  • Closing the Survey Correctly, Tracking Response Rates and Running a Thoughtful Email Campaign

Simply complete the brief form on your right to instantly download the free eBook. Discover how to ensure that your online market research investment and experience is rewarding, rather than regrettable.

Download Your Free eBook