Communications for Research (CFR) offers Computer Assisted Telephone Interviewing (CATI) conducted from our data collection facilities by a staff of professionally trained interviewers and supervisors.
Because CfMC's SURVENT is the most widely respected CATI system in marketing research, our telephone interviewing stations are all equipped with CfMC software giving us the ability to:
Futher, CFR has an outstanding in-house programming and technical staff that ensures your surveys are conducted exactly as you want. We also think creatively to find new and innovative ways to reach respondents with the questions you need answered. If it can be done, our technical staff will make sure we get it done!
We make every effort to achieve the highest possible response rate. All sample numbers receive multiple calls at different times and on different days, including weekends where appropriate. Plus we offer a toll-free 800 number for busy respondents to call us back at their convenience.
Our highly-trained interviewing staff is closely monitored using our remote and on-site monitoring system to spot and eradicate any potential problems. Field supervisors monitor interviewing throughout a project while each interviewer's work is checked through daily evaluations of all of their dialings, including completions and refusals.
Real quality is ensured through extensive training, briefings, and supervision. Training is done using both the Market Research Association program and our in-house training system.
Training topics cover:
The Job Briefing Outlines per project include: