Communications For Research, Inc.

Higher quality data – no missed or misunderstood items

• When interviewers control the data collection, respondents can ask for clarification and will be provided with meaningful information.
• Unlike paper surveys, there are no skipped items, no scribbling in the margins, no unintelligible information.

Easy and fast customization

• The high flexibility of Computer Assisted Telephone Interviewing research means that your custom questions can be added or modified on very short notice, and often at little or no additional cost.
• Unlike mail surveys, ours do not need to be reprinted and resent if they are changed, resulting in delays and additional costs.

Higher response rates and faster turnaround

• Mail surveys require more time for the surveys to be delivered, returned and processed – 6 weeks on average. With telephone research, the survey can go into the field as soon as the contact information is received. Data is processed as the interview proceeds, leaving no downtime between survey completion and data delivery.
• A higher response rate means better data reliability.

A more enjoyable survey experience

• Your patients will appreciate the personalized attention of a highly qualified live interviewer. It shows a level of commitment to your patients.
• CFR's interviewers establish rapport, provide encouragement and a strong rationale for doing the survey, and give clients the sense of having been truly heard.