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Market Research Blog

Updates from CFR

An Overview of Quantitative Research Methods

Posted by Communications for Research on 06/20/2019

Quantitative research is the investigation of an issue using numbers to establish meaning for behavior. In the market research world, numbers give insight into consumer behavior, but quantitative research can and is used to explain other kinds of performance, as well. Scientists and analysts in both the social sciences and the natural ones use..

When is the Right Time to Start New Product Market Research?

Posted by Communications for Research on 06/13/2019

New products come on the market all the time. Some are completely new concepts, but most are additions to or modifications of concepts and product lines that already exist. And while it’s true that extending or revamping old products is usually easier and cheaper than conceiving and developing entirely new ideas, all three types of product..

What is Customer Experience Research?

Posted by Communications for Research on 06/6/2019

Customers are at the heart of all business operations. At least, they should be. Research shows that it’s five times more expensive for companies to attract a new customer than it is for them to retain an old one, making it paramount that companies maintain good relationships with the people they already serve if they want to really maximize..

6 Advantages of Online Surveys

Posted by Communications for Research on 05/23/2019

Surveys can be great tools for companies to use when they need to gather data about a large group of people. They are often quick to administer with results that can be generalized in a meaningful way. And with today’s technological advances facilitating a universal connectedness, the online survey, especially, can be a great way for companies..

4 Common Brand Market Research Questions

Posted by Communications for Research on 05/16/2019

Having a good product isn’t as much a consequence of reality as it is of perception. Much like magicians rely on illusion to create intrigue, companies build brand awareness to encourage sales, each manipulating “what is” in an effort to promote “what could be” for the people around them. For businesses, in particular, this means that how..

Crop Progress Report for the Week of May 13, 2019

Posted by Colson Steber on 05/14/2019

 

 

All states are now planting corn for the 2019 season!  The most recent state to begin their corn planting was SD which is now at 4% planted.  NC has the most progress with 88% planted.  Only KY, NC, TN, and TX are over halfway planted.  All states are behind their five-year average.  The overall progress is behind by 24% at 33% planted. ..

What Does a Market Research Analyst Do?

Posted by Communications for Research on 05/9/2019

Having a good product or service is only part of a company’s success. A quality offering is important, no doubt, but being able to critically evaluate consumer need and overall market conditions is essential to a company’s ability to survive and thrive in today’s fast-paced, competitive (and often global) arena. To this end, most companies hire..

What Steps are Involved in Market Research?

Posted by Communications for Research on 04/25/2019

Spontaneity is a great catalyst for excitement and can spur creativity in unlikely ways, but it’s not exactly the preferred course of action for businesses wanting to bank on their future success. To quote Yogi Berra, “If you don't know where you are going, you'll end up someplace else.” Indeed, relying on calculated plans instead of impulse..

Crop Progress Report for the Week of April 22, 2019

Posted by Colson Steber on 04/23/2019

 

Corn planting is now at 6% with MI, MN, ND, PA, and SD the only states to not start planting yet.  Compared to the progress from 2018, none of these states were planting by this time of year.  On the other hand; IA, OH, and WI are planting (1-4% progress) now where in 2018 they had not started planting by this time of year.  TX has the most..

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