Market Research Blog

Updates from CFR

Why Your Business Should Be Doing Applied Research

Posted by Communications for Research on 12/30/2019

There are two types of research: fundamental and applied. The first is essentially the exploration of natural phenomena so that scientists can better understand and accurately anticipate them. The practical application of any information learned during fundamental research is considered neither a motivator nor a consequence of the process, and,..

Observational Research: When Should You Observe vs. Survey?

Posted by Communications for Research on 12/26/2019

Observation is one of the original guiding principles for scientific inquiry. It is essential for collecting data, forming hypotheses and testing theories. But how do you know when to observe and when to actually start asking questions? For market researchers, it can be a difficult choice. Here’s what you need to know:

What Does a “Research Logistics” Company Do?

Posted by Communications for Research on 11/29/2019

In general terms, “logistics” refers to the careful management of all the processes involved in a business operation or project. A company with good logistics has a firm hand on the organization, as well as the execution, of its activities so that everyone in the firm is informed, engaged and motivated to perform proficiently at all times.

Market Research Trends: Research Ops

Posted by Communications for Research on 11/26/2019

The term “research ops” is a relatively new one. Mentioned offhandedly in a tweet in March 2018, it has quickly blossomed into its own discipline, maintaining a prominent place in the world of design and user research. But design and/or user research aren’t really new concepts; user experience (UX) design has existed for nearly as long as..

Featured In: Happy Market Research Podcast

Posted by Communications for Research on 11/25/2019

This year at the Insights Association's Corporate Researchers Conference, our co-CEO Colson Steber had the opportunity to speak with Jamin Brazil on the Happy Market Research Podcast. In this episode, Colson & Jamin chat about the conference, Communications for Research as a company, ResearchOps and more!

Crop Progress Report for the Week of November 19, 2019

Posted by Colson Steber on 11/19/2019

Corn harvest is at 76% this week.  No new states are reporting 100% harvested.  Some states are still reporting below 40% harvested, ND for example is at 23% harvested.

What is Product-Market Fit?

Posted by Communications for Research on 11/14/2019

Most people believe that a good product is the cornerstone of a great business. And while a good product does, indeed, have the potential to provide some functional stability for a company, the true foundation of any enterprise rests on the market around it. A great product just isn’t useful (i.e., “profitable) unless a lot of people are..

How to Analyze Potential Customers for a New Offering

Posted by Communications for Research on 11/5/2019

When it comes to business, there’s really nothing more important than customers. Without them, a business won’t — read: can’t! — succeed. Not only do customers buy a company’s products (a necessity if it wants to be profitable), in today’s hyper-connected society, they also serve as powerful (even if unofficial) market influencers. Knowing who..

Crop Progress Report for the Week of November 5, 2019

Posted by Colson Steber on 11/5/2019

Harvest is the word of the week!  Corn mature is at 96% this week but will be at 100% by the end of this week.  Corn harvest is now past the halfway mark.  ND is the only state under 20% harvested but MI, SD, and WI are under 30% harvested.  Usually these three states are past 50% for this time of year.  NC and TN are both at 99% harvested so..

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