Market Research Blog

Updates from CFR

Market Research vs. Market Analysis: What’s the Difference?

Posted by Communications for Research on 11/8/2018

Companies use data to gain information that provides insight for future decisions. It can be an arduous and lengthy process, sometimes confusing even the most seasoned research professional. It’s even further complicated by the fact that there are several ways to go about getting data with terms to describe each that are often used..

Why Market Research Fails

Posted by Communications for Research on 11/1/2018

“Knowledge is power.” It’s an old adage that states the obvious: acquiring information helps people uncover their mistakes, predict opportunities and redirect action, making it easier for them to prosper in the future. Indeed, knowledge is powerful. And it’s the same for companies. The more facts they have, the better decisions they make. In..

Crop Progress Report for the Week of October 29, 2018

Posted by Colson Steber on 10/31/2018


Corn harvest is at 63% overall; the same progress as the five year average and ahead of 2017 by 11%.  NC and TN area nearly finished with harvest at 95% harvested.  IA, MI, NE, ND, SD, and WI are the only states under 50% harvested.

Soybeans harvested are at 72% overall.  This is behind the progress from previous years by 9%.  LA is nearly..

What is the Importance of Market Research?

Posted by Communications for Research on 10/25/2018

It’s hardly surprising that better information yields better results. If you measure your foot, you get shoes that fit. If you read your science textbook, you get better grades. If you make a list, you remember what to buy at the grocery store. Why, then, do so many companies believe that market research is a negotiable component in their..

Market Research and Focus Groups: When Do Focus Groups Make Sense?

Posted by Communications for Research on 10/22/2018

With the adoption of technologies that offer convenient engagement opportunities, it might seem as if the traditional focus group has seen its day come and go. Market research online communities (MROCs), mobile and social media platforms that allow near 24/7 feedback, as well as chat rooms and video and photo diaries, mean market researchers..

How to Use Neuroscience in Market Research for Better Results

Posted by Communications for Research on 10/18/2018

Market research relies upon a respondent’s ability to articulate his or her feelings about a particular product, idea and/or experience. Through market research measures, especially qualitative ones, businesses attempt to bring to light the intricate motivators affecting consumer buying behavior. Yet, we all know that feelings are rarely..

Crop Progress Report for the Week of October 15, 2018

Posted by Colson Steber on 10/17/2018


Corn mature is now at 96% overall with IN most recently reporting 100%.  Corn mature is projected to reach 100% overall through this week.  Corn harvest is at 39% overall.  This is ahead of 2017 by 12%!  All states are reporting at least 15% harvested and NC is reporting 91% harvested; nearly finished.

When Does Your Business Need B2B Relationship Assessments?

Posted by Communications for Research on 10/15/2018

Consumer needs dictate business operations. What people want and believe they need propels companies around the globe to provide products, services and encounters to meet those demands. For business-to-business transactions, where sales cycles are long and complicated with high financial stakes, companies must ensure that they meet their..

The Basics of Pharmaceutical Market Research

Posted by Communications for Research on 10/11/2018

The pharmaceutical industry is a multi-billion dollar business tasked with researching, developing, manufacturing and distributing drugs for human and animal use. The stakes are high; lives and money are on the line each time a new medicine is conceived. And because the process from drug conception to its delivery is a long one, it’s important..

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