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Market Research Blog

Updates from CFR

Featured In: On the M/A/R/C Podcast

Posted by Communications for Research on 09/1/2020

Our co-CEO Colson Steber had the opportunity to speak with Merrill Dubrow from "On the M/A/R/C", a podcast presented by M/A/R/C Research.

Crop Progress Report for the Week of August 31, 2020

Posted by Colson Steber on 08/31/2020

Corn dough is at 94% overall – ahead of previous years by 5-16%.  Only ND and PA are reporting under 80% dented.  Corn dented is at 63% overall.  CO, MI, ND, OH, and PA are under 40%.  NC is furthest ahead at 90% dented.  Corn mature is at 12% overall.  Only ND is reporting 0% corn mature.  NC and TX are the only states reporting over 50%..

Crop Progress Report for the Week of August 17, 2020

Posted by Colson Steber on 08/18/2020

Corn in the dough stage is at 76% overall.  This is ahead of previous years.  In 2019 corn dough was at 50% for this time of year.  Corn dented is at 23% and this week all states are reporting at least some corn dented.

Q2 Petfood Confidence Index Report Is Now Available

Posted by Colson Steber on 08/3/2020

To research and report on the confidence levels of industry executives within the pet food industry, we partnered with Petfood Industry magazine. Our Q2 report has just been published and you can read all about it by clicking the button below:

Crop Progress Report for the Week of July 20, 2020

Posted by Colson Steber on 07/21/2020

Corn silking is over the halfway point at 59% silking overall.  NC is reporting 94% silking and TX is close behind at 89% silking.  All states are now reporting at least 10% silking. ND is the only state under 20% silking.

Crop Progress Report for the Week of July 6, 2020

Posted by Colson Steber on 07/7/2020

Corn silking is at 10% overall; there are still states reporting 0% silking.  NC and TX are the only states over 50% silking.

How Our Waynesville Location Has Adapted to the "New Normal"

Posted by Communications for Research on 07/2/2020

Like many other businesses, Communications for Research is adapting to the "new normal". While most of our calling operations have transitioned to working from home, our physical call center in Waynesville is back open and renamed as the "Research Engagement Center".

Crop Progress Report for the Week of June 29, 2020

Posted by Colson Steber on 06/30/2020

Soybean, cotton, and sugarbeet planting is finished for 2020!

Crop Progress Report for the Week of June 22, 2020

Posted by Colson Steber on 06/22/2020

Corn silking is now included in the report. TX has the most progress at 55% silking, next is NC with 26% silking but then the other states are reporting 0-5%.Corn states are reporting 1% in very poor condition, 4% in poor, 23% fair, 57% good, and 15% in excellent condition.Soybean planting is at 96% with LA, MI, MN, SD reporting 100% this week!..

Crop Progress Report for the Week of June 15, 2020

Posted by Colson Steber on 06/15/2020

Corn and rice planting have finished for the 2020 season!

Why Data-Driven Decision Making is More Important Than Ever

Posted by Communications for Research on 06/4/2020

History is rife with stories that sing the virtues of trusting one’s gut. Famous entrepernuers from Steve Jobs and Richard Branson to Anna Wintour and Oprah Winfrey have all mentioned the role intuition has played in their decision-making processes. But while there’s little question that instinct can encourage magnificent discovery, the value..

Insights Association Webinar: What’s the ‘Big Idea’? And How Do I Get One?

Posted by Communications for Research on 06/2/2020

The Great Lakes Chapter of the Insights Association will be hosting a webinar on June 9th, 2020 at 2PM EDT. Our co-CEO Colson Steber will be serving as the host and chapter President introducing special guest, Rob Volpe of Ignite 360.

Crop Progress Report for the Week of June 1, 2020

Posted by Colson Steber on 06/1/2020

NC has finished planting corn for the 2020 season!  The overall progress is at 93% which is higher than 2019 by 29%.  IN, KY, MI, ND, OH, and PA are the only states under 90% planted.

How Customer Perception Changes During a Disruption

Posted by Communications for Research on 05/21/2020

A company’s success relies (at least partly) on its customers’ perception of it. The saturation of great products and even greater marketing techniques has made competition in most markets relentless and fierce, forcing brands to up their games with customized and personalized service offerings that set them apart from everyone else. When..

Crop Progress Report for the Week of May 18, 2020

Posted by Colson Steber on 05/19/2020

Corn planting is nearing the end at 80% planted overall.  IA, MN, NE, NC, and TX are all reporting at least 90% planted.  PA has the least progress with 15% planted.  This is about half of the progress they reported in previous years.  ND is the only other state reporting under 50% planted at 20%.  ND’s five year average is 60% planted for this..

Crop Progress Report for the Week of May 11, 2020

Posted by Colson Steber on 05/12/2020

Most states are reporting over 50% corn planted!  ND and PA are the only states reporting under 10% planted.  IA is reporting 91% planted; 46% more planted than this time last year!  ND and PA are the only states reporting 0% corn emerged.  Overall progress is at 24% with NC and TX reporting over 70% corn emerged.

Why Drawing from Existing Data Can Help During COVID-19

Posted by Communications for Research on 05/8/2020

Infectious disease has always been a part of human history. Ancient latrines along the Silk Road show evidence of parasitic worms going back at least two thousand years. Dig further (pun intended!), and you have scientists unearthing bones from primitive hominids that indicate contagious bacterial infections were affecting us even then — at..

Crop Progress Report for the Week of May 4, 2020

Posted by Colson Steber on 05/5/2020

This week, all states are reporting corn planted!  Only ND and PA are reporting under 5% planted.  IA, MN, and NC are all reporting at least 75% corn planted.  Overall planting progress is at 51% which is 30% higher than 2019’s progress.  Corn emerged is at 8% this week.  NC and TX are the only states reporting at least 50% emerged.

The Pandemic Grocery Effect: What You Need to Know

Posted by Communications for Research on 05/1/2020

As COVID-19 continues to wreak havoc on human lives, the global economy remains in an unprecedented suspended state. With businesses shuttered and people sequestered, little remains of normal day-to-day life. One of the most drastic and noticeable changes in the social order of things is how and when we now procure the most basic of..

Crop Progress Report for the Week of April 27, 2020

Posted by Colson Steber on 04/28/2020

 

All states except for ND and PA have started their corn planting.  NC and TX are reporting over 50% corn planted.  Corn emerged is at 3%; NC, TN, and TX are the only states reporting at least 10% emerged.

Checklist for Planning Agricultural Research Studies

Posted by Communications for Research on 04/10/2020

Market research is a valuable asset for any company. For businesses operating in a highly specified or “niche” market, however, meaningful market research results can be elusive, especially if the researchers conducting it lack an intimate understanding of the market in question. That’s why it’s paramount that niche businesses partner with..

4 Business Research Methods You Should Consider

Posted by Communications for Research on 03/31/2020

Business research is not unlike other types of research: it seeks to answer a question. This question (also called an objective) serves as the backbone of any research project, guiding researchers toward meaningful answers that offer opportunity for actionable results. As the foundation of the research endeavor, then, the research objective..

Farm Market Research 101: How to Reach Your Target Audience

Posted by Communications for Research on 03/13/2020

Farm Market Research 101: How to Reach Your Target Audience

One of the most difficult parts of any business plan is figuring out how to introduce a great product to the right audience. Great products and services are only valuable when they reach the people who need and want them. Failing to find the right market can turn your latest great..

Conceptual vs. Empirical Research: Which is Right for Your Company?

Posted by Communications for Research on 02/28/2020

Theory and evidence are the cornerstones of good research technique. The theory, or “concept,” drives the collection of data, or “evidence;” indeed, without a concept, there can be no meaningful research results, only a collection of abstract facts and numbers. In this way, all scientific research involves both conceptual and empirical research..

Introducing the Petfood Industry Confidence Index

Posted by Communications for Research on 02/18/2020

Communications for Research is excited to partner with Petfood Industry on the Petfood Industry Confidence Index!

We have recently partnered with Petfood Industry magazine to create an anonymous online questionnaire, which Petfood Industry readers will be asked to complete. The questions are designed to gain insights into what’s going on within..

Business Research 101: The Process from Design to Results

Posted by Communications for Research on 02/14/2020

Managing a successful company depends on good planning, as well as some luck. To increase the likelihood of both, smart businesses conduct research so that they can better understand their place in a market and gain insight into their strengths, weaknesses, opportunities and threats. With good data, they can make informed decisions about how to..

12 Market Research Topics Your Company Might Want to Explore

Posted by Communications for Research on 01/31/2020

You know what they say about assuming: don’t do it! While some assumptions benefit us in the short term — like when we see a large animal barreling down on us with bared teeth and we take off in the other direction or when we grab our raincoat upon seeing darkening skies — most of the time, they only pander to fears that have nothing to do with..

Why Your Business Should Be Doing Applied Research

Posted by Communications for Research on 12/30/2019

There are two types of research: fundamental and applied. The first is essentially the exploration of natural phenomena so that scientists can better understand and accurately anticipate them. The practical application of any information learned during fundamental research is considered neither a motivator nor a consequence of the process, and,..

Observational Research: When Should You Observe vs. Survey?

Posted by Communications for Research on 12/26/2019

Observation is one of the original guiding principles for scientific inquiry. It is essential for collecting data, forming hypotheses and testing theories. But how do you know when to observe and when to actually start asking questions? For market researchers, it can be a difficult choice. Here’s what you need to know:

What Does a “Research Logistics” Company Do?

Posted by Communications for Research on 11/29/2019

In general terms, “logistics” refers to the careful management of all the processes involved in a business operation or project. A company with good logistics has a firm hand on the organization, as well as the execution, of its activities so that everyone in the firm is informed, engaged and motivated to perform proficiently at all times.

Market Research Trends: Research Ops

Posted by Communications for Research on 11/26/2019

The term “research ops” is a relatively new one. Mentioned offhandedly in a tweet in March 2018, it has quickly blossomed into its own discipline, maintaining a prominent place in the world of design and user research. But design and/or user research aren’t really new concepts; user experience (UX) design has existed for nearly as long as..

Featured In: Happy Market Research Podcast

Posted by Communications for Research on 11/25/2019

This year at the Insights Association's Corporate Researchers Conference, our co-CEO Colson Steber had the opportunity to speak with Jamin Brazil on the Happy Market Research Podcast. In this episode, Colson & Jamin chat about the conference, Communications for Research as a company, ResearchOps and more!

Crop Progress Report for the Week of November 19, 2019

Posted by Colson Steber on 11/19/2019

Corn harvest is at 76% this week.  No new states are reporting 100% harvested.  Some states are still reporting below 40% harvested, ND for example is at 23% harvested.

What is Product-Market Fit?

Posted by Communications for Research on 11/14/2019

Most people believe that a good product is the cornerstone of a great business. And while a good product does, indeed, have the potential to provide some functional stability for a company, the true foundation of any enterprise rests on the market around it. A great product just isn’t useful (i.e., “profitable) unless a lot of people are..

How to Analyze Potential Customers for a New Offering

Posted by Communications for Research on 11/5/2019

When it comes to business, there’s really nothing more important than customers. Without them, a business won’t — read: can’t! — succeed. Not only do customers buy a company’s products (a necessity if it wants to be profitable), in today’s hyper-connected society, they also serve as powerful (even if unofficial) market influencers. Knowing who..

Crop Progress Report for the Week of November 5, 2019

Posted by Colson Steber on 11/5/2019

Harvest is the word of the week!  Corn mature is at 96% this week but will be at 100% by the end of this week.  Corn harvest is now past the halfway mark.  ND is the only state under 20% harvested but MI, SD, and WI are under 30% harvested.  Usually these three states are past 50% for this time of year.  NC and TN are both at 99% harvested so..

Crop Progress Report for the Week of October 29, 2019

Posted by Colson Steber on 10/29/2019

Corn mature is at 93% this week and is not expected to reach 100% through this week.  In 2018 this stage was already at 100% for this time of year.  Corn harvested is at 41%, only ND is reporting under 10% harvested.  NC and TN are close to finishing at 97% and 98% harvested.  Overall progress is 20% behind previous years.

Crop Progress Report for the Week of October 15, 2019

Posted by Colson Steber on 10/16/2019

Corn dented is at 96% this week and expected to reach 100% by next week.  Only WI is reporting under 90% dented at 84%.  Corn mature is at 73% overall and no new states are reporting 100% mature.  Harvest is at 22% overall and all states are now in harvest.  NC and TN are closest to being done at over 92% harvested.  IA, MN, MO, ND, SD, and WI..

5 Best Practices for a Customer Feedback Survey

Posted by Communications for Research on 10/15/2019

Evaluation is part of any growth process. We keep tabs on our health as we physically mature, take tests to assess our knowledge as we progress through school and seek ways to understand our feelings as we deal with our problems (at least theoretically!). Taking a step back and examining where we are, where we want to be and the steps we are..

Crop Progress Report for the Week of October 8, 2019

Posted by Colson Steber on 10/8/2019

Corn dented is at 93% overall but not expected to reach 100% this week.  For 2018 it was already at 100% for this time of year.  KY is the most recent state to report 100% dented.  Corn mature is at 58% with NC and TN reporting 100% mature this week.  Corn harvest is at 15% harvested so far.  Only ND has not started their harvest.  IA, MI, MN,..

Crop Progress Report for the Week of October 1, 2019

Posted by Colson Steber on 10/1/2019

Corn dented is at 88% overall where it was at 100% for this time of year in 2018.  TN is the most recent state to report 100% dented.  Corn mature is at 43%; a little over half the progress from 2018.  All states are reporting at least 15% mature.  Corn harvest is at 11%.  All states except for MI, MN, ND, SD, and WI have started their corn..

Crop Progress Report for the Week of September 24, 2019

Posted by Colson Steber on 09/24/2019

Corn dough is expected to reach 100% through this week.  In previous years it was 100% by this time of year.  No new states are reporting 100% dough stage this week from last.  Corn dented is at 79% overall with TX and NC reaching 100% this week.  Most states are reporting at least 70% dented.  Corn mature is at 29% with four states under 10%..

Crop Progress Report for the Week of September 16, 2019

Posted by Colson Steber on 09/17/2019

Corn dough is at 93% with MN most recently hitting 100%.  Overall progress is at 93% and won’t be reaching 100% this week.  2018’s progress was 99% for this time of year.  Corn dented is at 68% overall where 2018 saw 92% dented for this time of year.  Some states are still reporting under 50% dented.  All states are now reporting corn mature. ..

Crop Progress Report for the Week of August 26, 2019

Posted by Colson Steber on 08/28/2019

The next report is projected to include progress of corn mature.  Corn dough is at 71% overall which is behind 2018 by 20%.  NC is reporting 97% dough which is the same progress as last year.  MI, ND, and WI are the only states reporting under 50% progress.  Corn dented is at 27% overall with all states now reporting corn dented.  Some states..

How to Get a Better Market Research ROI

Posted by Communications for Research on 08/23/2019

Measuring the return on an investment (ROI) is part of good business practice. Both large and small companies must calculate the value of the items they buy, as well as the processes they create, in order to determine whether the time, effort and money they are spending to obtain and/or facilitate each of them is actually reaping any benefits...

Crop Progress Report for the Week of August 19, 2019

Posted by Colson Steber on 08/20/2019

Corn silking reached 100% this week in MO and TN.  Overall progress is at 95% where in 2018 it was at 100% by this time of year.  Silking won’t be on the report next week as it is expected to reach 100% overall.  There are still some states reporting under 90% silking; IN, MI, OH, PA, and WI.  Corn dough crossed the halfway mark at 55%..

3 Market Research Methods that the Pros Use

Posted by Communications for Research on 08/15/2019

Professional market researchers rarely perform the same way twice. That’s because they understand that the complexities of individual companies’ business objectives render a “one size fits all” data collection approach sloppy at best and completely inappropriate at worst. Indeed, the pros that really “get” market research are the ones that..

Crop Progress Report for the Week of August 12, 2019

Posted by Colson Steber on 08/14/2019

 

Corn silking reached 100% this week in TX and NC.  Overall progress is now at 90% - 6-7% behind previous years.  Most states are reporting at least 80% silking with IN, MI, OH, and WI under 80%.  Corn dough is now at 39% with only ND reporting under 10%.  NC is already nearly finished at 91%.  Corn dented is now included in the report and is..

What to Ask a Healthcare Market Research Firm When Picking a Partner

Posted by Communications for Research on 08/8/2019

Picking a research partner is an important decision that shouldn’t be made simply for convenience. It’s easy to go with a local firm. Or a cheaper one. Or the one where your best friend’s brother works. But as with most things in life, performance depends on effort, with “easy” not always equaling “right.” Thus, when you’re contemplating a..

Crop Progress Report for the Week of August 5, 2019

Posted by Colson Steber on 08/8/2019

Corn silking is at 78% overall where it was at 95% last year.  MI is the only state reporting under 50% and WI is reporting 53% this week.  NC is almost finished with this growth stage at 99% silking.  In 2018, IL and MO had already reached 100% silking by this time of year.  All states are now reporting corn in the dough stage with states..

What Do Market Research & Competitive Analysis Have in Common?

Posted by Communications for Research on 08/1/2019

Spend any time in the working world, and you realize that the more you know, the better you perform. Indeed, you’ve probably learned this lesson via other areas of your life, whether it was during your 9th grade history class or your baby’s first year; Knowledge yields, and certainly wields, power. For companies, this often means figuring out ..

Crop Progress Report for the Week of July 29, 2019

Posted by Colson Steber on 07/30/2019

Corn silking is behind 2018 progress by 32%.  All states are now reporting at least 20% silking, last week states were still under 10%.  In 2018, IL was reporting 100% silking for this time of year but is reporting 59% this year.  Furthest ahead are NC and TN reporting over 90%.  Corn in the dough stage is at 13%, behind 2018 by 22%.  MI, ND,..

How Does Verbatim Coding Benefit Your Survey Data Analysis?

Posted by Communications for Research on 07/25/2019

If you ask most people to think about survey research, the majority will probably conjure up a vision of the multiple choice assessments typically used to summarize and/or rank responses according to predetermined and generalized themes. However, a lot of good research, especially good market research, relies on researchers figuring out what..

Crop Progress Report for the Week of July 22, 2019

Posted by Colson Steber on 07/23/2019

Corn silking is now at 35% with all states reporting corn silking.  NC, TN, and TX are reporting at least 80% silking where there are still some states reporting under 10% silking.  Overall progress is behind by 43%.  Corn dough is now being reported on.  The overall progress is at 5% which is behind previous years.  NC and TX are reporting at..

3 Questions to Ask Before Hiring Research Data Collection Companies

Posted by Communications for Research on 07/18/2019

Good research depends on good questions. And if you’re contemplating a market research project — a frequent necessity for businesses wanting to stay relevant in today’s ever-changing and increasingly global markets — you’ve probably thought about some of the questions you might want consumers to answer for you. But have you considered the..

Crop Progress Report for the Week of July 15, 2019

Posted by Colson Steber on 07/16/2019

Corn silking is now at 17%, behind 2018 by 42%.  Only MI and SD are reporting 0% this week, all other states are reporting at least 1% silking.  TN and NC are furthest along with 80% silking.  Next week we should start to see corn in the dough stage.

Soybeans emerged are nearly finished at 95% with MN, NE, and ND now reporting 100% emerged. ..

How to Recognize and Prevent Bias in Research

Posted by Communications for Research on 07/12/2019

Businesses conduct market research in order to learn more about customer preferences and market behavior. The validity of any conclusions drawn necessarily depends on how well these businesses (and/or the firms they hire) recognize their own assumptions, preferences and prejudices and how hard they work to mitigate them as they select samples,..

Crop Progress Report for the Week of July 8, 2019

Posted by Colson Steber on 07/9/2019

Sunflower planting has finished.  Soybean and sorghum planting continues but is nearing the end for the season.

Corn emerged is nearly at 100% (which is usually already at 100% for this time of year) at 98% emerged.  All corn states are reporting at least 90% emerged.  Corn silking is now included in the report.  Overall progress is at 8% where..

What is CATI Programming in Market Research?

Posted by Communications for Research on 07/3/2019

There are many ways to “do” market research, with nearly as many methods and tools to choose from as there are businesses to use them. It’s one of the reasons why we here at Communications for Research (CFR) truly love our profession. With each research project we undertake, we not only get to use our research skills, we get to be creative,..

Crop Progress Report for the Week of July 1, 2019

Posted by Colson Steber on 07/2/2019

Corn, cotton, and peanut planting are done for 2019.

 

Corn emerged is at 94% with no new states reporting 100% emerged.  All states are reporting at least 80% emerged.

3 Customer Experience Research Methods You Should Explore

Posted by Communications for Research on 06/27/2019

Having a great product or idea is only part of a successful business model. In today’s world of mass consumerism, companies have to also stand out from competitors who offer similar goods and aggressive pricing. To do this, companies are focusing on making every interaction they have with customers a positive one. In this way, customer..

Crop Progress Report for the Week of June 24, 2019

Posted by Colson Steber on 06/25/2019

Corn planting progress is nearing an end at 96% planted overall.  Historically, corn planting was finished by this point in time for most states except for MI and PE which, along with MN, MO, and WI have been the states that finish planting their corn last.  Currently only IA, KY, MN, NE, NC, TN, and TX have finished their corn planting.  Corn..

An Overview of Quantitative Research Methods

Posted by Communications for Research on 06/20/2019

Quantitative research is the investigation of an issue using numbers to establish meaning for behavior. In the market research world, numbers give insight into consumer behavior, but quantitative research can and is used to explain other kinds of performance, as well. Scientists and analysts in both the social sciences and the natural ones use..

When is the Right Time to Start New Product Market Research?

Posted by Communications for Research on 06/13/2019

New products come on the market all the time. Some are completely new concepts, but most are additions to or modifications of concepts and product lines that already exist. And while it’s true that extending or revamping old products is usually easier and cheaper than conceiving and developing entirely new ideas, all three types of product..

What is Customer Experience Research?

Posted by Communications for Research on 06/6/2019

Customers are at the heart of all business operations. At least, they should be. Research shows that it’s five times more expensive for companies to attract a new customer than it is for them to retain an old one, making it paramount that companies maintain good relationships with the people they already serve if they want to really maximize..

6 Advantages of Online Surveys

Posted by Communications for Research on 05/23/2019

Surveys can be great tools for companies to use when they need to gather data about a large group of people. They are often quick to administer with results that can be generalized in a meaningful way. And with today’s technological advances facilitating a universal connectedness, the online survey, especially, can be a great way for companies..

4 Common Brand Market Research Questions

Posted by Communications for Research on 05/16/2019

Having a good product isn’t as much a consequence of reality as it is of perception. Much like magicians rely on illusion to create intrigue, companies build brand awareness to encourage sales, each manipulating “what is” in an effort to promote “what could be” for the people around them. For businesses, in particular, this means that how..

Crop Progress Report for the Week of May 13, 2019

Posted by Colson Steber on 05/14/2019

 

 

All states are now planting corn for the 2019 season!  The most recent state to begin their corn planting was SD which is now at 4% planted.  NC has the most progress with 88% planted.  Only KY, NC, TN, and TX are over halfway planted.  All states are behind their five-year average.  The overall progress is behind by 24% at 33% planted. ..

What Does a Market Research Analyst Do?

Posted by Communications for Research on 05/9/2019

Having a good product or service is only part of a company’s success. A quality offering is important, no doubt, but being able to critically evaluate consumer need and overall market conditions is essential to a company’s ability to survive and thrive in today’s fast-paced, competitive (and often global) arena. To this end, most companies hire..

What Steps are Involved in Market Research?

Posted by Communications for Research on 04/25/2019

Spontaneity is a great catalyst for excitement and can spur creativity in unlikely ways, but it’s not exactly the preferred course of action for businesses wanting to bank on their future success. To quote Yogi Berra, “If you don't know where you are going, you'll end up someplace else.” Indeed, relying on calculated plans instead of impulse..

Crop Progress Report for the Week of April 22, 2019

Posted by Colson Steber on 04/23/2019

 

Corn planting is now at 6% with MI, MN, ND, PA, and SD the only states to not start planting yet.  Compared to the progress from 2018, none of these states were planting by this time of year.  On the other hand; IA, OH, and WI are planting (1-4% progress) now where in 2018 they had not started planting by this time of year.  TX has the most..

What is the Purpose of Market Research?

Posted by Communications for Research on 04/19/2019

Market research, while often sophisticated in its design, is actually quite simple in its objective: to foster insight into market conditions so that companies can hopefully make better business decisions. Fundamentally, all companies want to reduce their risks and maximize their opportunities, either turning a profit or improving lives,..

Why Market Research is Essential for the Healthcare Industry

Posted by Communications for Research on 04/12/2019

According to research compiled by Deloitte, global healthcare spending is projected to reach $10.059 trillion by 2022. An aging population that is larger than previous cohorts means more people will need chronic disease treatment for longer periods of time and more people will ultimately need dementia care each year. It’s a scenario that is..

Crop Progress Report for the Week of April 8, 2019

Posted by Colson Steber on 04/10/2019

 

2019 corn planting has started!  The only states planting currently are KS, KY, MO, NC, TN, and TX.  KY had not started planting at this time last year, all other states are at about the same progress as they were in 2018.  TN, KY, and TX are the only states ahead of their 5 year average progress.

Common Market Research Objectives and How to Reach Them

Posted by Communications for Research on 04/4/2019

Market research is the calculated and often complicated process of identifying the most pertinent aspects of a marketplace so that a company can glean and then use insight to effectuate better (i.e., more profitable) business decisions. While sometimes confused with marketing research, which is a more narrow type of research focused primarily..

Market Research and Analytics: The Key to Making Better Business Decisions

Posted by Communications for Research on 03/28/2019

Getting good data: it’s the key to making good decisions. Accurate information enables businesses to anticipate and respond to market demand and, hopefully, turn a profit at the end of the day.

Market Research for the Restaurant Industry: What You Should Know

Posted by Communications for Research on 03/22/2019

The restaurant industry is a competitive one. There are more dining establishments and more diners now than during any other time in history; the National Restaurant Association reports over 1 million restaurant locations in the U.S. alone, a particular boon considering more than half the American population visits at least one of them each..

How Quality Market Research Can Impact Your Internet Marketing Plan

Posted by Communications for Research on 03/15/2019

It’s fairly hard to run a company these days without an online presence. Over four billion people — over half of the world’s population — use the Internet, with most of them expecting the ability to check their computer or phone for additional information about the businesses they encounter. It seems, first and foremost, a good internet..

Market Research Observation: Advantages and Disadvantages

Posted by Communications for Research on 03/11/2019

The inherent nature of human psychology makes it hard for the average person to accurately describe an event. Physiological and cognitive processes occurring in our brains as we experience and think about our lives serve to retain, categorize and recall only the pieces of information we deem most valuable, thus creating memories for us that..

The Importance of Market Research in the Higher Education Realm

Posted by Communications for Research on 02/28/2019

Data-driven decision making is the key to success for all businesses. The more facts and figures a company has, the better able it is to assess its policies, procedures, products and services, maintaining or altering them as needed to meet public demand.

But good data doesn’t just benefit for-profit organizations; we all use information to..

Market Research for a New Product: Which Strategies to Employ?

Posted by Communications for Research on 02/19/2019

Companies introduce new products all the time. Whether those products succeed or fail often depends on the processes that went into their development rather than the usefulness of the products themselves. A profitable (i.e., successful) product is one that reaches consumers in the right place and the right time, as well as satisfies a specific..

The Value of Market Research for the Manufacturing Industry

Posted by Communications for Research on 02/12/2019

In the first quarter of 2018, the manufacturing industry “contributed $2.33 trillion to the U.S. economy.” It’s an interesting fact, especially if you know that the majority (approximately 98%) of U.S. manufacturers employ less than 500 employees. While automotive and aerospace giants like General Motors, Ford and Boeing might immediately..

The Ultimate Cheat Sheet to Data Analysis Techniques for Market Research

Posted by Communications for Research on 02/5/2019

In today’s business world, getting data isn’t hard. The ubiquity of the Internet, and especially mobile phones, has made it easier than ever for companies of all sizes and across all industries to monitor consumer engagement and collect transactional data for their customers.

2 Popular Market Analysis Techniques

Posted by Communications for Research on 01/31/2019

Markets change. And to stay relevant and profitable in them, businesses must keep abreast of those changes. Too often companies overlook their potential, trading future growth for present security as they strive to simply stay afloat.

Market Research Basics: A Beginner’s Guide

Posted by Communications for Research on 01/28/2019

Information is power, and in the business world, it also frequently equals money. The more facts and figures a company can gather about how and when and why people use its products or services, the better it’s able to meet and exceed their demands, hopefully generating profits along the way. Harnessing effective information is made easier and..

Upcoming Appearances - Winter / Spring 2019

Posted by Communications for Research on 01/15/2019

At Communications for Research, we love interacting with the market research community and one of the best ways we do that is through attending conferences and doing speaking engagements. We have three very exciting appearances coming up where you can catch our co-CEO Colson Steber.

Market Research vs. User Research: The Similarities & Differences

Posted by Communications for Research on 01/14/2019

In the business world, questions of “who” and “what” and “why” and “how” help shape decisions that hopefully satisfy consumers, secure new customers and improve bottom lines. But obtaining the right information to facilitate those decisions depends on whether or not you’re asking the right questions to the right people in the right ways.

The True Value of Real Estate Market Research

Posted by Communications for Research on 01/10/2019

There’s wide speculation regarding what will happen to the real estate market in 2019. Some experts predict a declining house inventory and stagnating home value appreciation that will leave many questioning how best to spend their money, while others (such as Redfin) forecast an increasing home ownership rate “as speculators and investors exit..

What are the Different Types of Focus Groups?

Posted by Communications for Research on 12/27/2018

Ask most laypeople to talk about market research and they are likely to skip over discussions about weighting, response fatigue, feasibility and conjoint analysis techniques and instead turn immediately to surveys and focus groups. Both are so ingrained in the public’s notion of what it means to study a market that exploration of additional..

4 Potential Obstacles to International Market Research (and What to Do About Them)

Posted by Communications for Research on 12/20/2018

The convergence of a variety of factors in today’s market has made conducting business on a global scale a much more feasible option for all types of businesses, whether big or small. Cross cultural exposure due to changing political systems; a variety of cheaper, easier ways to travel; near universal telecommunication options; and good..

Market Research Deliverables: What Should You Expect?

Posted by Communications for Research on 12/13/2018

Market research companies are in the business of uncovering insights. They expose facts and then use those facts to provide context for meaningful action. But even if they have excellent methodologies that garner stellar data, it’s pointless unless they can deliver an end product that is easily understood. Think about your time in school:..

Nonprofit Market Research 101: A Crash Course in Affordable Feedback

Posted by Communications for Research on 12/6/2018

Just because your business isn’t in the business of making money doesn’t mean it can’t benefit from solid market research. On the contrary, the case could be made that nonprofits need market information just as much as the for-profit sector because even though they might not have a physical product to sell, they still have to access community..

SAP & Qualtrics: The Acquisition That Shook the Market Research Industry

Posted by Communications for Research on 12/3/2018

Earlier this month, SAP, the software giant, bought Qualtrics for $8 billion in cash and surprised the entire market research community, including us here at Communications for Research. Therefore, we thought it would be fun to explore why this deal took place and what it means for the market research community.

How Fieldwork Market Research Can Play a Critical Part in Your Research Strategy

Posted by Communications for Research on 11/22/2018

“Seeing is believing.” It’s a saying that holds particular meaning for ambitious companies, as customer observation is often the only way to tell how and why and when customers really use a product. By meeting up with consumers in their own environments – the places in which they live and work and shop – you can push past what they say they..

5 Reasons Why Market Research is Vital for Startups

Posted by Communications for Research on 11/15/2018

Embarking on a new business venture can be scary. With limitless variables affecting any one outcome, success is never guaranteed. However, an investment in the right type of insurance can significantly increase the likelihood that a company’s idea, as well as its policies, will reap profitable reward. Start-up companies that use their time and..

Market Research vs. Market Analysis: What’s the Difference?

Posted by Communications for Research on 11/8/2018

Companies use data to gain information that provides insight for future decisions. It can be an arduous and lengthy process, sometimes confusing even the most seasoned research professional. It’s even further complicated by the fact that there are several ways to go about getting data with terms to describe each that are often used..

Why Market Research Fails

Posted by Communications for Research on 11/1/2018

“Knowledge is power.” It’s an old adage that states the obvious: acquiring information helps people uncover their mistakes, predict opportunities and redirect action, making it easier for them to prosper in the future. Indeed, knowledge is powerful. And it’s the same for companies. The more facts they have, the better decisions they make. In..

Crop Progress Report for the Week of October 29, 2018

Posted by Colson Steber on 10/31/2018

 

Corn harvest is at 63% overall; the same progress as the five year average and ahead of 2017 by 11%.  NC and TN area nearly finished with harvest at 95% harvested.  IA, MI, NE, ND, SD, and WI are the only states under 50% harvested.

Soybeans harvested are at 72% overall.  This is behind the progress from previous years by 9%.  LA is nearly..

What is the Importance of Market Research?

Posted by Communications for Research on 10/25/2018

It’s hardly surprising that better information yields better results. If you measure your foot, you get shoes that fit. If you read your science textbook, you get better grades. If you make a list, you remember what to buy at the grocery store. Why, then, do so many companies believe that market research is a negotiable component in their..

Market Research and Focus Groups: When Do Focus Groups Make Sense?

Posted by Communications for Research on 10/22/2018

With the adoption of technologies that offer convenient engagement opportunities, it might seem as if the traditional focus group has seen its day come and go. Market research online communities (MROCs), mobile and social media platforms that allow near 24/7 feedback, as well as chat rooms and video and photo diaries, mean market researchers..

How to Use Neuroscience in Market Research for Better Results

Posted by Communications for Research on 10/18/2018

Market research relies upon a respondent’s ability to articulate his or her feelings about a particular product, idea and/or experience. Through market research measures, especially qualitative ones, businesses attempt to bring to light the intricate motivators affecting consumer buying behavior. Yet, we all know that feelings are rarely..

Crop Progress Report for the Week of October 15, 2018

Posted by Colson Steber on 10/17/2018

 

Corn mature is now at 96% overall with IN most recently reporting 100%.  Corn mature is projected to reach 100% overall through this week.  Corn harvest is at 39% overall.  This is ahead of 2017 by 12%!  All states are reporting at least 15% harvested and NC is reporting 91% harvested; nearly finished.

When Does Your Business Need B2B Relationship Assessments?

Posted by Communications for Research on 10/15/2018

Consumer needs dictate business operations. What people want and believe they need propels companies around the globe to provide products, services and encounters to meet those demands. For business-to-business transactions, where sales cycles are long and complicated with high financial stakes, companies must ensure that they meet their..

The Basics of Pharmaceutical Market Research

Posted by Communications for Research on 10/11/2018

The pharmaceutical industry is a multi-billion dollar business tasked with researching, developing, manufacturing and distributing drugs for human and animal use. The stakes are high; lives and money are on the line each time a new medicine is conceived. And because the process from drug conception to its delivery is a long one, it’s important..

Crop Progress Report for the Week of October 8, 2018

Posted by Colson Steber on 10/10/2018

 

 

Corn mature is at 93%; ahead of previous years by at least 10%.  IL, MO, and NC are reporting 100% corn mature.  In the corn mature stage, the only progress behind that of previous years is in TX where the maturing progress is behind 2017 by 4%.  All other states are meeting or exceeding their progress in previous years.  Overall corn..

Big Data + Market Research: How They Work Together

Posted by Communications for Research on 10/8/2018

Contrary to what you might think, big data isn’t a substitute for quality market research. While it is easy to assume that the information that big data affords can replace the singular data sets that come from an organization’s own research efforts, the fact remains that market research will always be needed to create context around the..

An Introduction to Education Market Research

Posted by Communications for Research on 10/4/2018

Despite the rising costs, more and more Americans are choosing to pursue an education. The last decade, especially, has ushered in new ways of learning that enable people of all ages the chance to finance and receive certificates and degrees (high school, bachelor’s and associate) that might previously have been unattainable due to..

Crop Progress Report for the Week of October 1, 2018

Posted by Colson Steber on 10/3/2018

Corn mature is now at 86%; 20% ahead of 2017’s progress.  NC is reporting the most progress at 99% mature.  Corn harvest is at 26% harvested.  Most states are reporting at least 10% harvested with MN, ND, and PA reporting under 10%.  Overall progress is ahead of 2017 by 10%.

Soybeans dropping leaves are now at 83% overall.  This progress is..

3 Reasons Why Free Market Research Reports Are a Bad Idea

Posted by Communications for Research on 10/1/2018

In today’s rapidly changing markets, it’s critical that businesses make the most out of their budgets, as well as their time; otherwise they risk losing out to their competitors. It’s not enough to have a great product. Companies have to strategically think about the ways they manufacture, distribute and promote it, as well. And because market..

How Technology is Changing Healthcare Market Research

Posted by Communications for Research on 09/27/2018

The U.S. healthcare industry is completely different than it was 10 years ago. Thanks to things like social media sites, blogs, mobile and wearable technologies, as well as artificial intelligence and big data, Americans are demanding, assessing and sharing information and taking a proactive approach to their care as they never have in the..

Crop Progress Report for the Week of September 24, 2018

Posted by Colson Steber on 09/26/2018

Corn dented is almost finished with 97% dented overall.  NC and TN are the most recent states to reach 100% dented.  This progress is ahead of previous years by 4-5%.  Corn mature is now at 73% overall.  NC and TN are reporting over 90% mature.  Furthest behind is CO at 39% mature; this progress is ahead of CO’s progress from 2017 by 10%.  Corn..

2 Things About User Experience Surveys You May Not Have Known

Posted by Communications for Research on 09/24/2018

Spend any time with a marketer these days and you’ll likely hear the term “User Experience.” It’s a buzz phrase that’s catching on in nearly every industry imaginable, but that doesn’t keep it from being frequently misunderstood. And if a company attempts to measure user experience via a user experience survey, it can mistake and misuse the..

The Ultimate Cheat Sheet for Primary Market Research

Posted by Communications for Research on 09/20/2018

Primary market research is the backbone of any successful business. With competition and innovation, as well as evolving technologies and consumer needs, changing industry landscapes seemingly overnight, business leaders must keep their fingers on the pulse of the market around them in order to keep their companies relevant and profitable. ..

Why Utilize Human-Centered Design for Market Research?

Posted by Communications for Research on 09/17/2018

It seems intuitive: businesses succeed by designing products and services that meet specific needs of their consumers. These companies put themselves in the shoes of the people they wish to serve and try to determine what those people most need and want in order to give it to them in the most profitable manner possible.

What is Considered Advanced Market Research?

Posted by Communications for Research on 09/13/2018

Unless you have a crystal ball, it’s hard to predict just what the future will hold. And knowing what the future holds isn’t a concern that only worries individuals. For businesses, it’s a question whose answer often means the difference between them staying afloat and sinking like a stone in a wildly turbulent sea of competition.

So how does..

Crop Progress Report for the Week of September 10, 2018

Posted by Colson Steber on 09/12/2018

Highlights: Corn, cotton, sugarbeet, and peanut harvest has started. Winter wheat planting has started. Soybean harvest projected to start this week.Corn dented is at 86% overall; this progress is ahead of previous years by at least 10%. Only NC is behind the progress from previous years and NC is one of the states with the most corn progress...

How Do You Measure the B2B Customer Experience?

Posted by Communications for Research on 09/10/2018

According to research completed over the past five years, by 2020 customer experience (CX) will be the single most influential factor for consumers as they make the decision to support one brand over another. It’s a telling prediction, and one that highlights consumers’ heightened expectations as technologies, social media and other..

Marketing Research vs. Market Research

Posted by Communications for Research on 09/6/2018

Unless you’re a professional researcher (or perhaps a linguistics professor!), you might not understand the difference between the terms “marketing research” vs. “market research.” In fact, you might not have ever even considered there was a difference. But in the business world, where the devil often really is in the details, knowing the..

3 Horrible Mistakes You’re Making with Customer Experience Surveys

Posted by Communications for Research on 09/3/2018

With quality customer engagement replacing the traditional ad campaign as the main stimulus to sustainable brand awareness and greater customer satisfaction, the commonplace customer experience survey is assuming an increasing level of importance in a company’s overall business strategy. No longer is it used as a simple indicator of past..

5 Common Problems Solved with Market Research for Startups

Posted by Communications for Research on 08/30/2018

It’s easier than you might think to have a good idea. But it’s harder than you think to make it work. For startup companies, it’s the execution of the vision that’s the difficult part of their business plan, not coming up with the vision itself. Solid market research, however, can help these fledgling businesses understand the market and, thus,..

Crop Progress Report for the Week of August 27, 2018

Posted by Colson Steber on 08/28/2018

 

Corn in the dough stage reached 100% in MO this week!  Overall progress is at 92% in the dough stage.  This progress is ahead of that from previous years by at least 7%.  Only NC is behind their progress from previous years and NC is reporting 97% in the dough stage at this time.  Corn dented surpassed the halfway point to reach 61% this..

5 Ways to Incorporate Personalization into Market Research Surveys

Posted by Communications for Research on 08/27/2018

In today’s technology-driven world, “personalization” has come to mean more than the monogram that’s stitched on our expensive bathroom towels. With machine learning using algorithms to calculate customized results for us in real time across multiple platforms whenever we want, we are now seeing material unique to our own experiences, a type of..

5 Misconceptions About Market Research Surveys

Posted by Communications for Research on 08/23/2018

It’s often said that the only bad question is the one you didn’t ask. Certainly for market researchers (and the companies who hire them), this is the case. The mighty survey, that storied list of questions, has become synonymous with knowledge and, in turn, power. Asking the right questions can help companies identify and address issues, create..

3 Compelling Reasons Why You Need B2B Customer Assessments

Posted by Colson Steber on 08/20/2018

All customers are not created equally. For B2C consumers, personal satisfaction is the single most deciding factor in the purchasing process. But for B2B consumers, satisfaction is only one part of a multi-step process. Indeed, satisfaction might be spread among many stakeholders, as B2B purchasing decisions rarely rest in the hands of only one..

How Successful Businesses Make the Most of Their Marketing Research Processes

Posted by Communications for Research on 08/16/2018

There’s a saying in the business world: “If you’re not changing, you’re dying.” A bit dramatic, maybe, but it’s a sentiment that smart businesses take to heart if they want to stay relevant in a quickly and constantly evolving world. One of the best ways that companies can stay abreast of trends and monitor their own status within a market is..

Crop Progress Report for the Week of August 13, 2018

Posted by Colson Steber on 08/15/2018

Corn silking is now finished for 2018!  We are on to corn in the dough and dented stage.  Corn in the dough stage is now at 73% this week; this higher than the past progress by 15-17%.  Only NC is reporting progress behind their progress of previous years.  NC is also one of the furthest along states at 91% in the dough stage. All states are..

10 User Experience Best Practices for Online Surveys

Posted by Colson Steber on 08/13/2018

An online survey can be a useful (and quick) way to get solid, usable data for your business. It can also be an easy way to seriously irritate a large number of people. There are countless articles on the worldwide web about online surveys, cautioning businesses to avoid everything from too many questions to too few respondents. If you want to..

3 Types of Market Research: Which Does Your Business Need?

Posted by Colson Steber on 08/9/2018

The field of market research is a swiftly evolving one as social media platforms and other burgeoning technologies allow massive amounts of information to be gleaned in decreasing amounts of time and effort. But while big data has changed how researchers around the world collect and analyze information, it hasn’t changed the ways researchers ..

6 Rules for Writing Successful Survey Questions

Posted by Colson Steber on 08/6/2018

Designing survey questions is not the time to satisfy your latent desire to be the next great William Shakespeare or David Sedaris or Agatha Christie. No matter how much you long to demonstrate your mastery of words or your comedic flair or your ability to enthrall, surveys should be straightforward, simple and totally free of the kind of..

Crop Progress Report for the Week of July 30, 2018

Posted by Colson Steber on 07/31/2018

Corn silking reached 100% in IL and MO this week.  All states are reporting at least 65% silking with the average at 91% silking this week.  Corn in the dough stage is at 38% overall with all states now reporting corn in this stage.  The average progress in this stage is ahead of that from previous years by 17-18%.  Next week’s report will..

What Motivates Someone to Take a Market Research Survey?

Posted by Communications for Research on 07/30/2018
We’ve all done it: thrown away or ignored a survey. Whether it was because we didn’t have the time or the interest to fill it out, the result was the same. Some company didn’t get the information it wanted. So what can businesses do to motivate someone to take a market research survey? After more than 20 years in the business of market research..

6 Resources That Will Make Your Company Better at Product Testing

Posted by Communications for Research on 07/26/2018

Testing a product is a critical step in the market research process. It’s also a step that can be easily overlooked by businesses reluctant to face possible criticism for a product or service in which they have invested their time and money, not to mention their hearts. Nevertheless, quality feedback on a product before it officially makes its..

Crop Progress Report for the Week of July 23, 2018

Posted by Colson Steber on 07/24/2018

Corn in the dough stage is now included in the progress report.  This is a stage of growth where the corn kernels have a ‘doughy’ consistency due to the continued starch accumulation.  Overall, corn in the dough stage is at 18% which is 10% ahead of the average from previous years.  All states except for ND and WI are reporting some corn in the..

Why You Should Spend More Time Thinking About Market Segmentation

Posted by Communications for Research on 07/23/2018
Most businesses don’t succeed on luck alone. Most invest a lot of time and resources into uncovering what consumers want and how much they are willing to pay for it through comprehensive market research studies. They also segment their market; they divide their consumers in to groups based on similar, shared characteristics. This enables..

How Does a Field Service Firm Differ From a Full Service Market Research Firm?

Posted by Communications for Research on 07/19/2018

Picking a company to assist you with your business’s market research needs goes beyond simply determining which one to choose. It also entails picking the right kind of research company for your needs.

Crop Progress Report for the Week of July 16, 2018

Posted by Colson Steber on 07/17/2018

Corn silking made a lot of progress through the week and is at 63% overall!  This is up 26% from last week as well as 2017 and the five year average.  IL, MO, and TN are the states reporting over 90% silking and will likely reach 100% this week.  Only NC is behind their 2017 average and NC is at 90% silking which is one of the furthest along..

3 Reasons Why it is Critical to Test Your Own Survey

Posted by Communications for Research on 07/16/2018
In an age where consumers are pulled in a variety of directions, not just by a massive amount of product offerings, but by countless types of messaging across numerous platforms, it’s essential that businesses create opportunities for positive encounters with them at every chance. They must meet consumers in their stores, through their..

Three Ways to Show Your Survey is Meaningful to Participants

Posted by Communications for Research on 07/12/2018

Surveys are powerful tools when used in appropriate manners. But too frequently the ubiquitous survey is used as a “Hail Mary” attempt to win the game without knowing which game is actually being played. In order to gain any advantage in a competitive business world, surveys should only be used when there’s no clear path to the goal on your own

5 Signs You Need Help with Your Pricing Research

Posted by Communications for Research on 07/9/2018
A good product is only as great as its availability. You can have the best idea in the world, but if you can not source its production and/or consumers can not afford it, it’s useless. That’s why it is paramount that businesses of all types do their due diligence to ensure that each product they offer is priced effectively, not only for the..

Crop Progress Report for the Week of July 2, 2018

Posted by Colson Steber on 07/5/2018

Corn silking is ahead of progress from previous years by nearly 10%!  Some states are still reporting 0% corn silking but, for the most part, these states are still on track with their progress from previous years.

Soybeans are now 100% emerged and blooming progress is at 27% overall.  All states are now reporting soybeans blooming; last week..

5 Best Practices for Using Screening Questions

Posted by Communications for Research on 07/5/2018

Surveys are great ways for businesses to get valuable information, but only when they are given to the right groups of people. For a survey to have valid meaning, businesses must first accurately identify and then qualify the people they believe possess the most knowledge and insight about the topic at hand. It is logical and might even seem..

4 Common Complaints When Taking an Unprofessional Survey and How to Avoid Them

Posted by Colson Steber on 06/28/2018

If you’ve been in the market research business for any length of time, you already know that it’s impossible to please everyone, especially at the same time. Whether it’s consumers dissatisfied with a company’s products, clients dissatisfied with your investigative services or the public dissatisfied with research experiences – finding the..

Crop Progress Report for the Week of June 25, 2018

Posted by Colson Steber on 06/27/2018

Corn is now 100% emerged and the report includes the progress of corn silking.  Corn silking is at 5% overall which is 1-2 percentage points ahead of the progress in previous years.  Not all states are reporting corn silking yet, but TX and NC are reporting 57 and 47% silking.  Despite the strong progress of 47% silking in NC this is behind..

3 Types of Market Research Reports: Which is Right for You?

Posted by Colson Steber on 06/21/2018

An effective market research report is one that demonstrates a clear understanding of research goals, utilizes proper research techniques to draw meaningful insights and maintains a steadfast respect for the people requesting it. It helps a company anticipate obstacles and address emerging opportunities. In a competitive market, where consumer..

Custom Survey Coding: Why It is More Important Than You’d Think

Posted by Colson Steber on 06/14/2018

The free-form responses that people give in surveys are often the best source of impactful insights that your company can gather. But how do you make meaning from them in a way that translates to quantifiable evidence of anything? The answer lies in coding. Coding in analysis takes the answer to each open-ended question in a survey (called a..

Crop Progress Report for the Week of June 11, 2018

Posted by Colson Steber on 06/12/2018

  

Corn planting is finished for 2018!  Corn emerged is at 94% overall with MO reporting 100% emerged.  All states are reporting at least 70% corn emerged with many reporting over 90% emerged.  This progress is ahead of that from previous years by 1-2%.  Corn condition is sitting at 18% excellent (10% in 2017), 59% good (57% in 2017), 19% fair..

Telephone Depth Interviews: Data Collection Advantages and Disadvantages

Posted by Colson Steber on 06/7/2018

With the advancement of web-centric methodologies, it might seem that today’s market researchers no longer have any need for the traditional telephone interview. Specifically, the telephone depth interview might seem like a waste of time when the Internet seemingly offers much the same benefit with fewer associated costs. But with the world’s..

Crop Progress Report for the Week of June 4, 2018

Posted by Colson Steber on 06/5/2018

 

  

Corn planting is nearing the end at 97% planted!  No new states are reporting planting finished, only IL and MO are at 100% planted.  IL and MO are ahead of progress from previous years as no state reporting 100% by this time in 2017 and the five year average does not show states at 100% yet!  Overall progress is 2% ahead of that of..

What’s the Difference Between Key Informant Interviews and In-Depth Interviews?

Posted by Colson Steber on 05/24/2018

Years ago, in the burgeoning field of cultural anthropology, ethnographers began discreetly observing research subjects from within a community. It was a novel approach; instead of bringing subjects to them in a controlled setting, researchers would immerse themselves within a group, asking questions and conversing with individual subjects with..

Crop Progress Report for the Week of May 21, 2018

Posted by Colson Steber on 05/22/2018

 

Corn planting is nearing the close for most states.  Overall corn planting progress is at 81% with only one state reporting under 50% planted.  PA is reporting 35% planted but also reported only 1.5 days suitable for fieldwork this week and 4.5 days the week prior.  Compared to 2017 progress PA and SD are the furthest behind.  SD had the most..

How Technology is Changing the Way We Think About Advertising Testing

Posted by Colson Steber on 05/17/2018

We all know the power of advertising. It can teach, sway, announce. It relays information about a company’s product or service and can raise awareness for its brand(s). Hopefully, it will promote sales. Advertisers, in their quest to capture valuable market share for their clients, often use flashy graphics or catchy audio bites in the hopes of..

Crop Progress Report for the Week of May 14, 2018

Posted by Colson Steber on 05/15/2018

  

Strong planting progress with corn this past week, all states (except for TX) were able to get at least 10% of their corn crop planted.  TX was able to get only 1% more planted this past week and TX reported 6.7 days suitable for fieldwork.  IL, MO, and NC are reporting over 90% of corn planted!  The corn planting season had a slow start..

Does Mobile Friendliness Affect Survey Responses?

Posted by Colson Steber on 05/10/2018

Just because people are taking your company’s survey doesn’t mean you can call it a success. Numbers don’t matter unless they’re the right ones. To ensure that results are truly relevant, companies must attract those respondents whose opinions most closely represent their preferred target market. It’s not an easy task. If just anyone could do..

Why Trust is So Important to Market Research Survey Relationships

Posted by Colson Steber on 05/3/2018

The foundation of any good relationship is trust. Partners must feel safe with one another; they must feel confident with one another; they must rely on one another. Within a business setting, the importance of trust is the same. To succeed in a competitive world, companies must cultivate positive connections with consumers, partners,..

10 Top Tips to Build a Better Customer Satisfaction Survey

Posted by Colson Steber on 04/26/2018

Designing a great customer satisfaction survey is a challenge. It’s hard to know the right questions to ask, the right tone to use, the right people to target. And if you add in a desire to impart any sort of retainable value for survey participants on top of collecting the information you need, well, even the most efficacious of researchers..

Crop Progress Report for the Week of April 23, 2018

Posted by Colson Steber on 04/24/2018

  

Corn planting has started in CO, IL, and IN for this season!  Corn is still off to a slow start.  Historically, all corn states have been planting by this time of year.  IA, MI, MN, ND, OH, PA, SD, and WI have not started their corn planting yet.  Corn planted is currently at 5% overall, this is a two percent increase through the week but is..

Phone Surveys: Data Collection Advantages and Disadvantages

Posted by Colson Steber on 04/19/2018

Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely..

Crop Progress Report for the Week of April 16, 2018

Posted by Colson Steber on 04/17/2018

 

KY and NE have started planting their corn crop!  Overall, progress is at 3% planted with only seven states in planting.  The five year average shows 13 states in corn planting by this time.  Overall, progress is behind last year by 3% and behind the five year average by 2%.  Of the 18 corn planting states, TX is making good progress.  They..

3 Key Tactics to Motivate People to Take Your Surveys

Posted by Colson Steber on 04/12/2018

The key to success is often knowing what people want and giving it to them. Whether it’s a mother choosing the right remedy for her baby’s cries or Microsoft pitching its search engine Bing as its latest “next best offer” (NBO), the ability to gather, process and translate information for practical application is what fuels achievement over all..

Crop Progress Report for the Week of April 09, 2018

Posted by Colson Steber on 04/10/2018

 

Corn and sugarbeet planting has started for 2018!

Currently only five states have started their corn planting; KS, MO, NC, TN, and TX.  TX is already reporting 58% planted.  This time last year they reported 59% planted.  NC had a productive week going from 1% planted last week to 13% planted this week.  All other states are reporting under..

What is TDI in Market Research?

Posted by Colson Steber on 04/5/2018

Alexander Graham Bell debuted the first functional telephone in 1876. However, the foundation for his invention started more than 25 years prior and incorporated the works of nearly ten other innovators racing to connect people over time and space. With the eventual widespread use of telephones and other telecommunications devices, the world..

Crop Progress Report for the Week of April 02, 2018

Posted by Colson Steber on 04/3/2018

 

Crop progress is now being reported for 2018.  Three crops being planted right now are cotton, rice, and sorghum.  Next week’s report is expected to include corn, spring wheat, and sugarbeets.

Cotton is being planted in only two states at this time, AZ and TX.  Both states are ahead of their progress in 2017 and their five year average. ..

4 Qualities Successful Market Research Firms Have (And Qualities to Look for Before Hiring One)

Posted by Colson Steber on 04/2/2018

As technological advances continue to offer more and more opportunities for improved production time and costs across all areas of human life, it’s becoming increasingly difficult for people to see the value in paying for what they think they can do themselves. This is especially true within the realm of market research, where digital media..

How to Use Market Research Techniques in Digital Marketing

Posted by Colson Steber on 03/29/2018

Way back in 1995, Newsweek published an article titled “Why the Web Won’t be Nirvana.” Go ahead. Read it. It’s almost laughable now. Little did its author know that the one thing he so disparaged would become the driving force of the 21st century. What was once thought to be a passing distraction is now the single biggest influencer for a whole..

What Does IDI Stand For in Market Research?

Posted by Colson Steber on 03/26/2018

The in-depth interview (IDI) is a qualitative research method that utilizes a moderator to garner information from one respondent, either in person or over the telephone/Internet. Market researchers frequently turn to IDIs as a first step during business-to-business (B2B) research encounters. The one-on-one format promotes an intimacy that..

4 Innovative Ways to Reach Gen Z Consumers with Market Research

Posted by Colson Steber on 03/19/2018

We’ve heard a lot of hype about the Millennial generation currently flooding the market with trillions of dollars in spending power and their need for social connection and professional accolade. But what about the group immediately following them? Generation Z includes all those folks born after 1995. And while they are all still relatively..

Market Research in 2018: Trends to Watch

Posted by Colson Steber on 03/12/2018

As 2018 stretches new and unblemished before us, it’s important to consider the ways in which the market research world can be affected by changing civic dynamics, as well as continuing adherence to those strategies designed to foster better consumer understanding and engagement. While 2017 was a year dedicated to Big Data, 2018 will be the..

5 Ways to Use Market Research to Improve Brand Authenticity and Trust

Posted by Colson Steber on 03/5/2018

Brand authenticity is quickly becoming more than a catchphrase for savvy-minded marketers looking to cash in on the very human need for transparency. Yes, people have always held a healthy disdain for the phony, fake and insincere among us, and it’s natural that some suspicion carry over to the business world. But pair that distrust with the..

How to Choose the Best Chart to Display Your Market Research

Posted by Colson Steber on 03/1/2018

Pictures tell stories. According to Napoleon Bonaparte, “A good sketch is better than a long speech.” It was true over 200 years ago, and it’s true today. According to the Social Science Research Network, 65% of people the world over are visual learners. For the majority of us, what we see forms what we understand: we need to see it, to believe..

Agile Market Research: What Does It Mean & Which Techniques are Used

Posted by Colson Steber on 02/28/2018

People around the world over want more: more money, more information, more stuff. And in the past, it was thought that to get more, you had to do more: research more, work more, reach more, produce more. But what if doing more to get more could be replaced by doing only the things that get you more? What if, instead of wasting time and energy..

4 Ways Audience Intelligence Can Help Inform Your Market Research

Posted by Colson Steber on 02/26/2018

Turning insights into strategies that yield positive results and increase ROI is the number one goal of all businesses. And the number one way that those businesses can achieve that goal is by listening to their consumers and giving them what they want. But matching the right content to the right consumer at the right time can be a tricky..

What is a Microsurvey and How are They Used

Posted by Colson Steber on 02/23/2018

It’s evident that the world continues to spin at an ever-increasing speed for most people. Think about our preoccupation with fast food, mobile phones, convenience stores, Google. We want things and we want them now. With expanded and sustained reliance on those commodities that promote speed and efficiency, people are actively altering the..

4 Common Questions that B2B Market Research Can Answer

Posted by Colson Steber on 02/22/2018

It’s often thought that business-to-consumer (B2C) and business-to-business (B2B) market research are two sides of the same coin. In actuality, we think they are two separate coins. While each focuses on the buying habits of consumers, the makeup of those consumers is fundamentally different. B2C consumers frequently reach the multiple millions..

Three Helpful Tips for Crafting Customer Satisfaction Surveys

Posted by Colson Steber on 02/22/2018

“If you don’t ask, you won’t know:” It’s true for everything from possible holiday gifts to supper choices. Asking someone for information can mean the difference between a disappointed spouse at Christmas or a satisfyingly filled belly after dinner. It can also mean the difference between a thriving business and one that is merely surviving...

3 Market Research Strategies for Improving Direct-to-Consumer Retail Channels

Posted by Colson Steber on 02/21/2018

It’s a fact that established and even storied businesses face increasing competition from new endeavors already married to 21st digital technologies. Specifically, the traditional wholesale distribution channel with middlemen providing the means, as well as the end, to product placement is quickly being replaced by a direct-to-consumer (DTC)..

Online Research Communities: What Are their Benefits?

Posted by Colson Steber on 02/16/2018

Think about the last twenty years: Increasingly, people have looked to technology to provide solutions for everyday tasks. We’ve moved from snail mail to email; from paper catalogs to online ordering; from books to eReaders; from blind dates to dating websites; from local banking to mobile deposits; from yearbooks to Facebook. It’s evident that..

River Sampling vs. Panel Sampling: What’s the Difference?

Posted by Colson Steber on 02/15/2018

Sampling. It’s a simple word for a complex process. Market researchers across all industries and in all locales often struggle with matching the right sample audience to the right questions in ways that produce the most actionable results. And while all researchers understand the importance of randomly selecting a sample from an entire..

How Market Research Helps Your Business Develop a Gap Analysis

Posted by Colson Steber on 02/14/2018

A gap analysis is an assessment tool that helps businesses determine the amount of difference (or “gap”) between where they currently are and where they want to be in the future. A large gap separating a company’s desired allocation and use of its resources and its actual allocation and usage can highlight issues that need to be addressed and..

4 Tips to Find the Perfect Business Research Firm

Posted by Colson Steber on 02/12/2018

Businesses are born and die each day. The key to a sustained and productive company lifespan is constant review, innovation and growth. And one way to officiate meaningful analysis, creativity and advancement is by finding a business research firm to assist you. Business research firms specialize in finding and evaluating data so that companies..

Demographic Questions in Surveys: The Ultimate Guide

Posted by Colson Steber on 02/9/2018

Demographics are the statistical data that reflects the socioeconomic characteristics of a given population. Demographics include factors such as age, income, and education levels, gender, race, ethnicity and marital and employment statuses, among others. They often shape the interests, behavior and mindsets of consumers and, thus, are used by..

Are You Getting the Most Out of Your Market Research Survey Company?

Posted by Colson Steber on 02/8/2018

The average lifespan of a company in the 21st century has decreased from 33 years in 1965 to 20 years in 1990 to a predicted 14 years in 2026. It’s a scary trend that highlights the need for quality intelligence that can guide businesses in ways to stay relevant and in the forefront of consumer consciences. Sending a survey out into the..

Branding Research: 4 Strategy Tips

Posted by Colson Steber on 02/7/2018

“The more you know, the more you grow:” an adage that applies to everything in life. Know more, and you can see more, do more, be more. In the market research world, branding research is the tool with which businesses evaluate a possible market in anticipation of a brand launch, identify brand value(s) and assess consumer awareness,..

5 Quick Tips to Build a Better Customer Satisfaction Survey

Posted by Colson Steber on 02/5/2018

At some point, every company needs to assess how well it is satisfying the needs of its customers. Indeed, companies should be continuously checking in with the people using their products or services. Measuring customer satisfaction can help companies garner the feedback necessary to improve processes and products, address customer concerns..

An Introduction to In-Depth Interviews

Posted by Colson Steber on 02/2/2018

Oftentimes, one of the first things companies do when starting a large-scale market research project is conduct in-depth interviews (IDIs) with various types of respondents; IDIs can help businesses uncover information about which they weren’t previously aware, thus providing a means for narrowing or sharpening subsequent research focus.

What ..

3 Signs You Should Invest in Marketing Research Studies

Posted by Colson Steber on 02/1/2018

Whether to dole out money for something you’re not sure is wanted or even necessary is something that all of us question at one time or the other: “Do I really need this?” “How will I use it?” “Is there something better out there?”

Likewise, the standard “To buy or not to buy?” is a quandary that many businesses face when thinking about a ..

Why Your Market Research Surveys May Be Failing

Posted by Colson Steber on 01/31/2018

There are great ways for businesses to garner feedback on products, company practices, consumer perceptions, market demographics and numerous other issues. But, oftentimes, businesses are perplexed because their surveys are not yielding the right or even enough information for them to initiate meaningful change. It’s a common problem and can..

Market Research Trends: Machine Learning

Posted by Colson Steber on 01/29/2018

Uber. Siri. Spam filters. Netflix. iPhoto. Mobile check deposits. Google. Spotify. Even some medical diagnoses. What do all of these things have in common? They utilize revolutionary computer insight to predict the future. It seems like science fiction, but computer insight, otherwise known as artificial intelligence (AI), is becoming a..

Survey Companies: 3 Things to Know Before Deciding on One

Posted by Colson Steber on 01/26/2018

Remember last year’s presidential election? Donald Trump (seemingly) came from behind to defeat the presumed forerunner Hillary Clinton. Poll after poll, survey upon survey; all models had predicted an easy win for Clinton. It seems crazy that they all were so wrong. But it happens. For an example from the marketing world, think about New Coke..

Don’t Make These Mistakes With Your Marketing Research Opportunities

Posted by Colson Steber on 01/25/2018

The world is rapidly changing. Innovations in the past 100 years have arguably outpaced the progress made in the previous 2,000+ years! Consider these facts about 1917 (compiled by entrepreneur Peter Diamandis): airplanes were just beginning to take off; only 23% of the world’s population could read and only 6% of Americans had a high school..

What is Online Bulletin Board Research?

Posted by Colson Steber on 01/24/2018

Remember the old school bulletin board from your time as a student: the wide expanse of cork that displayed a variety of artwork, information and advertisements? The bulletin board of the past served as an exhibit; a catalyst for discussion; a means to broadcast activities. It was the hub of information gathering and sharing.

Today’s market..

How Can Computer Assisted Telephone Interviewing Help Your Business?

Posted by Colson Steber on 01/22/2018

Computer assisted telephone interviewing (CATI) is a quantitative research approach which utilizes a trained interviewer to conduct a scripted interview (read directly from a computer screen) with a subject over the phone. The interviewer immediately records the participant’s responses electronically in to a computer program via coded options...

DOs and DON’Ts for Focus Group Recruiting

Posted by Colson Steber on 01/19/2018

Recruiting a focus group is often the first step businesses take when beginning a market research study. Focus groups are great ways to begin exploring assumptions about potential products, consumers and the competition. They utilize dynamic interaction amongst peers to gain valuable, albeit general, insights that can help steer a business..

4 Lessons We’ve Learned from Designing Market Research Studies

Posted by Colson Steber on 01/18/2018

Quality market research is often the driving force a business needs to secure a competitive advantage within today’s marketplace. It can propel growth and exposure by providing companies with intelligence about trends, consumers and competitors that strict observation or intuition can not predict. Our team at Communications for Research (CFR)..

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