There’s little doubt that profitable businesses have good products and services. But the case can be made that good decisions are actually the key to good — and sustainable — business practice. Knowing when and how to pivot course when needed is critical to maintaining relevancy in ever-changing markets, regardless of how great a product is or..
Like any type of research, the purpose of market research is to gather information, specifically information concerning the validity of a product or service within a particular market. This type of information makes it easier for companies to anticipate and meet consumer demand, thus allowing them to better satisfy their customers and stay..
You know what people say about assumptions, right? In the business world, they can do a lot more than color you a fool, though; they can sabotage even the most brilliant business decisions, often leaving you and your company with more losses than gains. Of course, many companies take a leap of faith when they start out, presuming a consumer need
Nowadays, if you aren’t digital, you aren’t maximizing your potential. Especially in a world dealing with COVID-19 and its resulting social isolation, having an online presence is the only way to stay relevant, engaged and informed. For businesses, in particular, harnessing the Internet has moved beyond mere convenience; customers are now..
Like many other businesses, Communications for Research is adapting to the "new normal". While most of our calling operations have transitioned to working from home, our physical call center in Waynesville is back open and renamed as the "Research Engagement Center".
History is rife with stories that sing the virtues of trusting one’s gut. Famous entrepernuers from Steve Jobs and Richard Branson to Anna Wintour and Oprah Winfrey have all mentioned the role intuition has played in their decision-making processes. But while there’s little question that instinct can encourage magnificent discovery, the value..
The Great Lakes Chapter of the Insights Association will be hosting a webinar on June 9th, 2020 at 2PM EDT. Our co-CEO Colson Steber will be serving as the host and chapter President introducing special guest, Rob Volpe of Ignite 360.
A company’s success relies (at least partly) on its customers’ perception of it. The saturation of great products and even greater marketing techniques has made competition in most markets relentless and fierce, forcing brands to up their games with customized and personalized service offerings that set them apart from everyone else. When..
Infectious disease has always been a part of human history. Ancient latrines along the Silk Road show evidence of parasitic worms going back at least two thousand years. Dig further (pun intended!), and you have scientists unearthing bones from primitive hominids that indicate contagious bacterial infections were affecting us even then — at..