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Market Research Blog

Updates from CFR

Featured In: On the M/A/R/C Podcast

Posted by Communications for Research on 09/1/2020

Our co-CEO Colson Steber had the opportunity to speak with Merrill Dubrow from "On the M/A/R/C", a podcast presented by M/A/R/C Research.

How Our Waynesville Location Has Adapted to the "New Normal"

Posted by Communications for Research on 07/2/2020

Like many other businesses, Communications for Research is adapting to the "new normal". While most of our calling operations have transitioned to working from home, our physical call center in Waynesville is back open and renamed as the "Research Engagement Center".

Why Data-Driven Decision Making is More Important Than Ever

Posted by Communications for Research on 06/4/2020

History is rife with stories that sing the virtues of trusting one’s gut. Famous entrepernuers from Steve Jobs and Richard Branson to Anna Wintour and Oprah Winfrey have all mentioned the role intuition has played in their decision-making processes. But while there’s little question that instinct can encourage magnificent discovery, the value..

Insights Association Webinar: What’s the ‘Big Idea’? And How Do I Get One?

Posted by Communications for Research on 06/2/2020

The Great Lakes Chapter of the Insights Association will be hosting a webinar on June 9th, 2020 at 2PM EDT. Our co-CEO Colson Steber will be serving as the host and chapter President introducing special guest, Rob Volpe of Ignite 360.

How Customer Perception Changes During a Disruption

Posted by Communications for Research on 05/21/2020

A company’s success relies (at least partly) on its customers’ perception of it. The saturation of great products and even greater marketing techniques has made competition in most markets relentless and fierce, forcing brands to up their games with customized and personalized service offerings that set them apart from everyone else. When..

Why Drawing from Existing Data Can Help During COVID-19

Posted by Communications for Research on 05/8/2020

Infectious disease has always been a part of human history. Ancient latrines along the Silk Road show evidence of parasitic worms going back at least two thousand years. Dig further (pun intended!), and you have scientists unearthing bones from primitive hominids that indicate contagious bacterial infections were affecting us even then — at..

The Pandemic Grocery Effect: What You Need to Know

Posted by Communications for Research on 05/1/2020

As COVID-19 continues to wreak havoc on human lives, the global economy remains in an unprecedented suspended state. With businesses shuttered and people sequestered, little remains of normal day-to-day life. One of the most drastic and noticeable changes in the social order of things is how and when we now procure the most basic of..

Checklist for Planning Agricultural Research Studies

Posted by Communications for Research on 04/10/2020

Market research is a valuable asset for any company. For businesses operating in a highly specified or “niche” market, however, meaningful market research results can be elusive, especially if the researchers conducting it lack an intimate understanding of the market in question. That’s why it’s paramount that niche businesses partner with..

4 Business Research Methods You Should Consider

Posted by Communications for Research on 03/31/2020

Business research is not unlike other types of research: it seeks to answer a question. This question (also called an objective) serves as the backbone of any research project, guiding researchers toward meaningful answers that offer opportunity for actionable results. As the foundation of the research endeavor, then, the research objective..

Farm Market Research 101: How to Reach Your Target Audience

Posted by Communications for Research on 03/13/2020

Farm Market Research 101: How to Reach Your Target Audience

One of the most difficult parts of any business plan is figuring out how to introduce a great product to the right audience. Great products and services are only valuable when they reach the people who need and want them. Failing to find the right market can turn your latest great..

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