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Market Research Blog

Updates from CFR

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What is the First Step in the Marketing Research Process?

There’s little doubt that profitable businesses have good products and services. But the case can be made that good decisions are actually the key to good — and sustainablebusiness practice. Knowing when and how to pivot course when needed is critical to maintaining relevancy in ever-changing markets, regardless of how great a product is or..

What is the Purpose of Market Research?

Like any type of research, the purpose of market research is to gather information, specifically information concerning the validity of a product or service within a particular market. This type of information makes it easier for companies to anticipate and meet consumer demand, thus allowing them to better satisfy their customers and stay..

Why Is Market Research Important?

You know what people say about assumptions, right? In the business world, they can do a lot more than color you a fool, though; they can sabotage even the most brilliant business decisions, often leaving you and your company with more losses than gains. Of course, many companies take a leap of faith when they start out, presuming a consumer need

How to Do Market Research Online

Nowadays, if you aren’t digital, you aren’t maximizing your potential. Especially in a world dealing with COVID-19 and its resulting social isolation, having an online presence is the only way to stay relevant, engaged and informed. For businesses, in particular, harnessing the Internet has moved beyond mere convenience; customers are now..

Featured In: On the M/A/R/C Podcast

Wondering where CFR got its roots? Curious about Colson's 5 core daily habits? In this special podcast episode, Colson joins Merrill Dubrow and shares about his journey and success. 

Q2 Petfood Confidence Index Report Is Now Available

To research and report on the confidence levels of industry executives within the pet food industry, we partnered with Petfood Industry magazine. Our Q2 report has just been published and you can read all about here!

How Our Waynesville Location Has Adapted to the "New Normal"

Like many other businesses, Communications for Research is adapting to the "new normal." While most of our calling operations have transitioned to working from home, our physical call center in Waynesville is back open and renamed as the "Research Engagement Center."

Why Data-Driven Decision Making is More Important Than Ever

History is rife with stories that sing the virtues of trusting one’s gut. Famous entrepernuers from Steve Jobs and Richard Branson to Anna Wintour and Oprah Winfrey have all mentioned the role intuition has played in their decision-making processes. But while there’s little question that instinct can encourage magnificent discovery, the value..

How Customer Perception Changes During a Disruption

A company’s success relies (at least partly) on its customers’ perception of it. The saturation of great products and even greater marketing techniques has made competition in most markets relentless and fierce, forcing brands to up their games with customized and personalized service offerings that set them apart from everyone else. When..

Why Drawing from Existing Data Can Help During COVID-19

Infectious disease has always been a part of human history. Ancient latrines along the Silk Road show evidence of parasitic worms going back at least two thousand years. Dig further (pun intended!), and you have scientists unearthing bones from primitive hominids that indicate contagious bacterial infections were affecting us even then — at..

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