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Market Research Blog

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How to Estimate the Sample Size You'll Need for Qualitative Research

Unlike quantitative research projects, there are few formal statistical guidelines governing the design and execution of a qualitative market research study. Best practices regarding randomness, confidence intervals, margins of error, and estimations for sample size needed are not standardized for qualitative research. Ultimately, these decisions..

Four Surprising Things that Can Affect Your Data Collection

With a steady stream of survey projects at various stages of design, bidding, recruitment, programming, fieldwork, or analysis, the details can be overwhelming for teams. But delivering data-driven stories to steer important business decisions requires confidence in data accuracy. Teams work hard to proactively eliminate factors that could skew..

6 Techniques for Market Research Sampling

Once the basics of market research sampling are understood, specific techniques can be explored. Each research project objective is best served with a certain type of market research sampling.

Quantitative vs Qualitative Market Research: Which Method Is Best for You?

While there are many important decisions to make when planning a market research effort, one of the most crucial is whether to conduct qualitative or quantitative market research.

In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Conversely, ..

What is the First Step in the Marketing Research Process?

There’s little doubt that profitable businesses have good products and services. But the case can be made that good decisions are actually the key to good — and sustainablebusiness practice. Knowing when and how to pivot course when needed is critical to maintaining relevancy in ever-changing markets, regardless of how great a product is or how..

What is the Purpose of Market Research?

Like any type of research, the purpose of market research is to gather information, specifically information concerning the validity of a product or service within a particular market. This type of information makes it easier for companies to anticipate and meet consumer demand, thus allowing them to better satisfy their customers and stay ahead..

Why Is Market Research Important?

You know what people say about assumptions, right? In the business world, they can do a lot more than color you a fool, though; they can sabotage even the most brilliant business decisions, often leaving you and your company with more losses than gains. Of course, many companies take a leap of faith when they start out, presuming a consumer need..

How to Do Market Research Online

Nowadays, if you aren’t digital, you aren’t maximizing your potential. Especially in a world dealing with COVID-19 and its resulting social isolation, having an online presence is the only way to stay relevant, engaged and informed. For businesses, in particular, harnessing the Internet has moved beyond mere convenience; customers are now..

Featured In: On the M/A/R/C Podcast

Wondering where CFR got its roots? Curious about Colson's 5 core daily habits? In this special podcast episode, Colson joins Merrill Dubrow and shares about his journey and success. 

Q2 Petfood Confidence Index Report Is Now Available

To research and report on the confidence levels of industry executives within the pet food industry, we partnered with Petfood Industry magazine. Our Q2 report has just been published and you can read all about here!

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