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Market Research Blog

Updates from CFR

Why Data-Driven Decision Making is More Important Than Ever

Posted by Communications for Research on 06/4/2020

History is rife with stories that sing the virtues of trusting one’s gut. Famous entrepernuers from Steve Jobs and Richard Branson to Anna Wintour and Oprah Winfrey have all mentioned the role intuition has played in their decision-making processes. But while there’s little question that instinct can encourage magnificent discovery, the value..

Insights Association Webinar: What’s the ‘Big Idea’? And How Do I Get One?

Posted by Communications for Research on 06/2/2020

The Great Lakes Chapter of the Insights Association will be hosting a webinar on June 9th, 2020 at 2PM EDT. Our co-CEO Colson Steber will be serving as the host and chapter President introducing special guest, Rob Volpe of Ignite 360.

Crop Progress Report for the Week of June 1, 2020

Posted by Colson Steber on 06/1/2020

NC has finished planting corn for the 2020 season!  The overall progress is at 93% which is higher than 2019 by 29%.  IN, KY, MI, ND, OH, and PA are the only states under 90% planted.

How Customer Perception Changes During a Disruption

Posted by Communications for Research on 05/21/2020

A company’s success relies (at least partly) on its customers’ perception of it. The saturation of great products and even greater marketing techniques has made competition in most markets relentless and fierce, forcing brands to up their games with customized and personalized service offerings that set them apart from everyone else. When..

Crop Progress Report for the Week of May 18, 2020

Posted by Colson Steber on 05/19/2020

Corn planting is nearing the end at 80% planted overall.  IA, MN, NE, NC, and TX are all reporting at least 90% planted.  PA has the least progress with 15% planted.  This is about half of the progress they reported in previous years.  ND is the only other state reporting under 50% planted at 20%.  ND’s five year average is 60% planted for this..

Crop Progress Report for the Week of May 11, 2020

Posted by Colson Steber on 05/12/2020

Most states are reporting over 50% corn planted!  ND and PA are the only states reporting under 10% planted.  IA is reporting 91% planted; 46% more planted than this time last year!  ND and PA are the only states reporting 0% corn emerged.  Overall progress is at 24% with NC and TX reporting over 70% corn emerged.

Why Drawing from Existing Data Can Help During COVID-19

Posted by Communications for Research on 05/8/2020

Infectious disease has always been a part of human history. Ancient latrines along the Silk Road show evidence of parasitic worms going back at least two thousand years. Dig further (pun intended!), and you have scientists unearthing bones from primitive hominids that indicate contagious bacterial infections were affecting us even then — at..

Crop Progress Report for the Week of May 4, 2020

Posted by Colson Steber on 05/5/2020

This week, all states are reporting corn planted!  Only ND and PA are reporting under 5% planted.  IA, MN, and NC are all reporting at least 75% corn planted.  Overall planting progress is at 51% which is 30% higher than 2019’s progress.  Corn emerged is at 8% this week.  NC and TX are the only states reporting at least 50% emerged.

The Pandemic Grocery Effect: What You Need to Know

Posted by Communications for Research on 05/1/2020

As COVID-19 continues to wreak havoc on human lives, the global economy remains in an unprecedented suspended state. With businesses shuttered and people sequestered, little remains of normal day-to-day life. One of the most drastic and noticeable changes in the social order of things is how and when we now procure the most basic of..

Crop Progress Report for the Week of April 27, 2020

Posted by Colson Steber on 04/28/2020

 

All states except for ND and PA have started their corn planting.  NC and TX are reporting over 50% corn planted.  Corn emerged is at 3%; NC, TN, and TX are the only states reporting at least 10% emerged.

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