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Introducing the Petfood Industry Confidence Index

Cute dog at the park eating his foodCommunications for Research is excited to partner with Petfood Industry on the Petfood Industry Confidence Index!

We have recently partnered with Petfood Industry magazine to create an anonymous online questionnaire, which Petfood Industry readers will be asked to complete. The questions are designed to gain insights into what’s going on within the industry and how confident industry experts feel in their markets.  We will be collecting responses each quarter and analyzing their feedback for Petfood Industry's quarterly publication. 

As Joyce Neth, vice president and director of audience development and research at WATT Global Media says  “the index is calculated each quarter on the basis of pet food manufacturers’ opinions on current and future expectations of their performance in the markets they serve.”

Then over time, as we collect more data, we hope to provide detailed insights into trends within the pet food market across the globe.

Interested in Participating?

Complete this brief screening questionnaire and if you're accepted, you'll be sent a link to the questionnaire for the Confidence Index! Participants' individual responses will be completely anonymous, with results reported in aggregate, and by geographic region when possible.

Plus, as a participant, you will receive an inside look at the results before they are published each quarter!

Want to Learn More?

Read the full article & announcement on Petfoods Industry's website!


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