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Market Research Blog

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Agile Market Research: What Does It Mean & Which Techniques are Used

People around the world over want more: more money, more information, more stuff. And in the past, it was thought that to get more, you had to do more: research more, work more, reach more, produce more. But what if doing more to get more could be replaced by doing only the things that get you more? What if, instead of wasting time and energy..

4 Reasons Why Agile Market Research is on the Rise

In a business context, the concept of “agile” has its roots in the software development world. It evolved out of a need among software developers to find a smarter, simpler and faster way to incorporate ongoing feedback, deliver emergent solutions, and establish transparency among all stakeholders including customers.  

More recently, the..

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