Consumer needs dictate business operations. What people want and believe they need propels companies around the globe to provide products, services and encounters to meet those demands. For business-to-business transactions, where sales cycles are long and complicated with high financial stakes, companies must ensure that they meet their..
According to research completed over the past five years, by 2020 customer experience (CX) will be the single most influential factor for consumers as they make the decision to support one brand over another. It’s a telling prediction, and one that highlights consumers’ heightened expectations as technologies, social media and other..
In essence, market research is about capturing, analyzing, interpreting and reporting on data about a market, so that organizations (e.g. corporations, public sector agencies, non-profit groups, etc.) can make informed and therefore successful decisions pertaining to customers, products/services, competitors, and so on. For example, a business..
Market research is not just the most potent, proven and practical method to answer critically important business questions, but it is the only way that does so in a reliable manner. Otherwise, instead of getting meaningful data, executives and leaders are forced to rely on gut feels and guesstimates. That’s not strategic – that’s luck!
One of the ironies in the world of market research, is that while customer feedback is so incredibly valuable, many businesses fail to see it as a part of their market research data collection strategy. While many market researchers just want to push forward and discover new opportunities in product offerings and new markets, some of the best..
At the core, all businesses – regardless of the industry, sector or field -- want to send the right messages, to the right customers, through the right channels, at the right time, and in the right way. This is where profiling and segmentation enter the picture, and can make the difference in helping a business rise to the top of its..
Whether they are conducted in a physical setting or virtually through technology, market research focus groups continue to be one of the most valuable methods of generating qualitative data.
Indeed, there are precise and penetrating insights that simply cannot be gleaned through other primary methods, such as direct mail, online surveys, or..
As one of the country’s most experienced full-service market research firms, you might assume that we always emphatically answer “yes!” to the question “should we do market research?”
However, you may be surprised to learn that there have been numerous times over the years where we have found ourselves in the rather interesting position of..
It is widely understood that large enterprises invest millions of dollars a year on both quantitative and qualitative market research. However, it is far less well known that market research is just as important -- if not in some cases more vital -- for smaller businesses, since competing primarily or exclusively on price is typically not an..
Focus groups can be a highly valuable source of qualitative market research, which can ultimately be leveraged to achieve key business goals such as improving customer service, developing products, increasing brand awareness, and so on.
However, it is extremely important to keep in mind that not all market research focus groups are created..