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Best Practices for Recruiting a Market Research Focus Group

Focus groups can be a highly valuable source of qualitative market research, which can ultimately be leveraged to achieve key business goals such as improving customer service, developing products, increasing brand awareness, and so on.

However, it is extremely important to keep in mind that not all market research focus groups are created equal...

Should You Use Bulletin Board Focus Groups for Market Research?

A bulletin board focus group (sometimes called an online focus group) is a web-enabled innovation in the qualitative market research world. As the name suggests, this approach uses an online forum to connect with participants through moderated, asynchronous (i.e. not in real-time like an IM chat) discussions that typically last for a few days. In..

"Only Big Companies Needs B2B Market Research" & Other Market Research Myths

Thousands of companies do themselves a disservice every year by pushing aside or ignoring pressing market research obligations. The fact is that no matter what size an organization is, they will need data in order to make informed decisions, increase their chances of finding success and avoid wasteful or risky practices. Businesses looking to..

3 Challenges B2B Market Research Sampling And How to Overcome Them

With a smaller population size more focused on results and decision-making, B2B (business-to-business) market research can be a perfect proving ground to observe trends or test theories. On the other hand, B2B market research poses some of its own challenges. Learn how to overcome the challenges of market research sampling and other issues using..

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