Focus groups can be a highly valuable source of qualitative market research, which can ultimately be leveraged to achieve key business goals such as improving customer service, developing products, increasing brand awareness, and so on.
However, it is extremely important to keep in mind that not all market research focus groups are created equal...
A bulletin board focus group (sometimes called an online focus group) is a web-enabled innovation in the qualitative market research world. As the name suggests, this approach uses an online forum to connect with participants through moderated, asynchronous (i.e. not in real-time like an IM chat) discussions that typically last for a few days. In..
With a smaller population size more focused on results and decision-making, B2B (business-to-business) market research can be a perfect proving ground to observe trends or test theories. On the other hand, B2B market research poses some of its own challenges. Learn how to overcome the challenges of market research sampling and other issues using..