Business leaders in marketing, research, communications, and development are specifically charged with moving the business forward. Relevant consumer insights can be difficult to achieve and keep up with, no matter the level of professional expertise. There’s still a lot to be said for plain old common sense and what you absorb anecdotally from..

Businesses conduct market research in order to learn more about customer preferences and market behavior. The validity of any conclusions drawn necessarily depends on how well these businesses (and/or the firms they hire) recognize their own assumptions, preferences and prejudices and how hard they work to mitigate them as they select samples,..