Blog-Hero.jpg

Market Research Blog

Updates from CFR

Posts by Tag

How to Recognize and Prevent Bias in Research

Businesses conduct market research in order to learn more about customer preferences and market behavior. The validity of any conclusions drawn necessarily depends on how well these businesses (and/or the firms they hire) recognize their own assumptions, preferences and prejudices and how hard they work to mitigate them as they select samples,..

Contact Us

Web_Badge_2_for_Experts_in_Respondent-Recruiting.jpg
Insights Association Great Lakes Chapter Logo (1).jpg
ama-logo.png