Our clients are experts at what they do – creating innovative solutions for their own clients, providing thought leadership that shapes the industry, and helping to steer meaningful business solutions. But if they’re honest with themselves, many of the business leaders we partner with spend more time than they’d like micromanaging the research..

In the B2C space, the importance of smart and effective business strategies cannot be underestimated. However, despite this axiom, many businesses — especially smaller firms — struggle at times to generate the quality, reliable information they need to develop and optimize their strategies. As a result, they are forced to react to events after..

Psychology Today defines empathy as “the ability to recognize and share the emotions of another person.” Or for those who prefer their definitions from the literary world, there is always Harper Lee’s classic description from To Kill a Mockingbird: “you can’t really know a man until you stand in his shoes and walk around in them.”

Well, for years..

Conducting consumer research can be one of the smartest choices a business could make because of its ability to yield significant return on investment.