If you ask most people to think about survey research, the majority will probably conjure up a vision of the multiple choice assessments typically used to summarize and/or rank responses according to predetermined and generalized themes. However, a lot of good research, especially good market research, relies on researchers figuring out what they..

Getting good data: it’s the key to making good decisions. Accurate information enables businesses to anticipate and respond to market demand and, hopefully, turn a profit at the end of the day.

In today’s business world, getting data isn’t hard. The ubiquity of the Internet, and especially mobile phones, has made it easier than ever for companies of all sizes and across all industries to monitor consumer engagement and collect transactional data for their customers.

The healthcare industry has always been grappling with the huge volumes of information they generate during providing their services. Now, that data may actually be helping companies.