All market research aims to gather honest answers from the right participants to inform accurate decisions. Trust and good communication are meaningful in all aspects of any relationship and are undoubtedly crucial when choosing the proper market research partner. But what is marketing research at its core but the gathering and study of..
For consultants to stand out from the competition, research offers a unique point of distinction to increase project win rates. Pitching data-driven solutions can add value and credibility to strategic recommendations for better business impact.
A new project – a potentially big project – comes down the pipeline, and creates immediate excitement. But the winning of the work and the doing of the work are two different things.
With a steady stream of survey projects at various stages of design, bidding, recruitment, programming, fieldwork, or analysis, the details can be overwhelming for teams. But delivering data-driven stories to steer important business decisions requires confidence in data accuracy. Teams work hard to proactively eliminate factors that could skew..
Good research depends on good questions. And if you’re contemplating a market research project — a frequent necessity for businesses wanting to stay relevant in today’s ever-changing and increasingly global markets — you’ve probably thought about some of the questions you might want consumers to answer for you. But have you considered the..
Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely..
When doing market research, the study itself can often seem like the most important part of the project. However, the data collection from a market research study means nothing without data analysis and application. Here’s why:
Observational research — sometimes called field research — is a form of non-experimental research designed to watch (i.e. observe) behavior as it organically and spontaneously unfolds in a natural environment.
While observational research has been used for decades in a variety of disciplines, such as sociology, psychology, cultural studies and..
When developed, designed and deployed appropriately, data collection solutions play a key role in generating actionable market research insights that can solve a myriad of business problems. Below, we highlight 3 of the most common and valuable data solutions your business can benefit from:
There are several plans (and even more sub-plans) that combine to create a robust, comprehensive and above-all successful market research initiative -- and one of the most important pieces of the puzzle is a data collection plan. Below, we highlight 3 best practices to ensure that you head in the right direction with your data collection plan..