Good research depends on good questions. And if you’re contemplating a market research project — a frequent necessity for businesses wanting to stay relevant in today’s ever-changing and increasingly global markets — you’ve probably thought about some of the questions you might want consumers to answer for you. But have you considered the..
Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely..
When doing market research, the study itself can often seem like the most important part of the project. However, the data collection from a market research study means nothing without data analysis and application. Here’s why:
While having data is a good start, you need to put that data into..
Observational research — sometimes called field research — is a form of non-experimental research designed to watch (i.e. observe) behavior as it organically and spontaneously unfolds in a natural environment.
While observational research has been used for decades in a variety of disciplines, such as sociology, psychology, cultural studies and..
When developed, designed and deployed appropriately, data collection solutions play a key role in generating actionable market research insights that can solve a myriad of business problems. Below, we highlight 3 of the most common and valuable data solutions your business can benefit from:
There are several plans (and even more sub-plans) that combine to create a robust, comprehensive and above-all successful market research initiative -- and one of the most important pieces of the puzzle is a data collection plan. Below, we highlight 3 best practices to ensure that you head in the right direction with your data collection plan..
As you prepare to launch a market research project, one of the most important elements of your strategic plan relates to data collection. This catch-all term refers to the what, who, when, how and why of generating relevant information that, when analyzed, validated, organized and articulated, ultimately provides you with what matters most, and..
In-depth interviews are a qualitative data collection method that involves direct, one-on-one engagement with individual participants. In-depth interviewing can take place face-to-face, or –– in some cases –– over the phone. However, for the latter to be effective and to deliver reliable information, the interviewer must be highly skilled to..
Online surveys have become the default tool for many market researchers. This is for good reason. Often times the ease of access to using online surveys actually causes issues in itself. Below, we highlight the advantages and disadvantages of this market research method.
A research project manager we know took a consumer economics class from a well-meaning but misguided professor. In his attempt to make research studies more accessible to students, he would be lenient to a fault. Even still, most of his teaching tendencies were not objectively harmful — except one.