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Market Research Blog

Updates from CFR

Phone Surveys: Data Collection Advantages and Disadvantages

Posted by Colson Steber on 04/19/2018

Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely..

Why Data Collection Means Nothing Without Data Analysis

Posted by Colson Steber on 10/13/2017

When doing market research, the study itself can often seem like the most important part of the project. However, the data collection from a market research study means nothing without data analysis and application. Here’s why:

  • You don’t have proper context for the data.

While having data is a good start, you need to put that data into..

Observational Research: Data Collection Advantages and Disadvantages

Posted by Colson Steber on 08/23/2017

Observational research — sometimes called field research — is a form of non-experimental research designed to watch (i.e. observe) behavior as it organically and spontaneously unfolds in a natural environment.

While observational research has been used for decades in a variety of disciplines, such as sociology, psychology, cultural studies and..

Data Collection Solutions to 3 Common Business Problems

Posted by Colson Steber on 03/22/2017

When developed, designed and deployed appropriately, data collection solutions play a key role in generating actionable market research insights that can solve a myriad of business problems. Below, we highlight 3 of the most common and valuable data solutions your business can benefit from:

1. How Data Collections Solutions Generate Market..

3 Best Practices for Creating a Data Collection Plan

Posted by Colson Steber on 02/2/2017

There are several plans (and even more sub-plans) that combine to create a robust, comprehensive and above-all successful market research initiative -- and one of the most important pieces of the puzzle is a data collection plan. Below, we highlight 3 best practices to ensure that you head in the right direction with your data collection plan..

Data Collection Services vs. Full Service Market Research: Which is Right for Your Business?

Posted by Colson Steber on 02/1/2017

As you prepare to launch a market research project, one of the most important elements of your strategic plan relates to data collection. This catch-all term refers to the what, who, when, how and why of generating relevant information that, when analyzed, validated, organized and articulated, ultimately provides you with what matters most, and..

In-Depth Interviews: Data Collection Advantages and Disadvantages

Posted by Colson Steber on 01/23/2017

In-depth interviews are a qualitative data collection method that involves direct, one-on-one engagement with individual participants. In-depth interviewing can take place face-to-face, or –– in some cases –– over the phone. However, for the latter to be effective and to deliver reliable information, the interviewer must be highly skilled to..

Online Surveys: Data Collection Advantages & Disadvantages

Posted by Colson Steber on 11/22/2016

Online surveys have become the default tool for many market researchers. This is for good reason.  Often times the ease of access to using online surveys actually causes issues in itself.  Below, we highlight the advantages and disadvantages of this market research method.

The Worst Advice We've Heard About Field Research Data Collection

Posted by Colson Steber on 03/18/2016

A research project manager we know took a consumer economics class from a well-meaning but misguided professor. In his attempt to make research studies more accessible to students, he would be lenient to a fault. Even still, most of his teaching tendencies were not objectively harmful — except one.

Four Surprising Things that Can Affect Your Data Collection

Posted by Colson Steber on 03/15/2016

A lot of thought goes into surveys or other research designs to eliminate problems that could lead to inaccurate data. However, even if everything is ostensibly considered during the design phase, some factors could arise during implementation that unexpectedly influence responses or the data collection itself. Some of these factors are so..

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