How quickly can CFR provide the audience I need?

By the time we’re asked this question, something typically has gone wrong on a project. We answer that question with another one, namely,  “What happened?” This is where we listen before taking action. Creating a way forward to solve the problem at hand requires that we understand what happened..

Every business endeavor needs a comprehensive plan with established processes in place. It’s also crucial that while the big picture covers all the bases, it must be customizable and fine-tuned as needed for each customer’s audience and goals, both long and short-term. Nothing is guaranteed, but with a well-crafted and thorough process, the odds..

All market research aims to gather honest answers from the right participants to inform accurate decisions. Trust and good communication are meaningful in all aspects of any relationship and are undoubtedly crucial when choosing the proper market research partner. But what is marketing research at its core but the gathering and study of customer..

For consultants to stand out from the competition, research offers a unique point of distinction to increase project win rates. Pitching data-driven solutions can add value and credibility to strategic recommendations for better business impact.

A new project – a potentially big project – comes down the pipeline, and creates immediate excitement. But the winning of the work and the doing of the work are two different things. 

With a steady stream of survey projects at various stages of design, bidding, recruitment, programming, fieldwork, or analysis, the details can be overwhelming for teams. But delivering data-driven stories to steer important business decisions requires confidence in data accuracy. Teams work hard to proactively eliminate factors that could skew..

Good research depends on good questions. And if you’re contemplating a market research project — a frequent necessity for businesses wanting to stay relevant in today’s ever-changing and increasingly global markets — you’ve probably thought about some of the questions you might want consumers to answer for you. But have you considered the..

Polling potential or existing consumers is often the first step when it comes time for new businesses to enter the market or existing ones to add new products. And in today’s tele-connected world, no longer do researchers have to rely on focus groups, in-depth interviews or direct mail surveys to get the job done. Instead, a host of remotely..

When doing market research, the study itself can often seem like the most important part of the project. However, the data collection from a market research study means nothing without data analysis and application. Here’s why:

Observational research — sometimes called field research — is a form of non-experimental research designed to watch (i.e. observe) behavior as it organically and spontaneously unfolds in a natural environment.

While observational research has been used for decades in a variety of disciplines, such as sociology, psychology, cultural studies and..