A growing number of companies — led by billion-dollar brands like Nike — are enabling customers to customize products as part of their buying experience. As noted by TechCrunch: “Rather than being passive, the customer is now becoming a part of the product development process.”

Of course, companies do not have to be as big (or well-heeled) as Nike..

At Communications For Research, over the years we have developed and delivered hundreds of focus groups for clients in a variety of industries, from manufacturing to retail to B2B professional services, and the list goes on.

While each focus group is unique and must be aligned with project-specific variables, there are some core principles that we..

Over the last couple of decades, the internet, web, social media and email have all combined to dramatically — and in some ways, profoundly — change the design and delivery of market research. One of the most interesting and innovative advancements is running focus groups online.

Indeed, there are some key advantages to running a focus group..