In today's society, it can be hard to get something for nothing. When people are asked to do something, even if it is easy or does not take a lot of time, they want something in return. Unfortunately, this can make it difficult for qualitative market researchers to find participants unless they offer some kind of recruitment incentive. However,
The primary goal of your market research is to garner accurate data that can be used to gain insight to aide business decisions. In order for this to occur, your market research participants must meet certain criteria and be of a certain caliber. This is the only way to be certain of genuineness and honesty in your participants’ responses.
Research participant recruitment is a combination of a labor of love and a strategically thought out process. There is no magical perfect answer. Every time, you have to make an honest assessment of the variables and make a decision that makes sense.