With the advancement of web-centric methodologies, it might seem that today’s market researchers no longer have any need for the traditional telephone interview. Specifically, the telephone depth interview might seem like a waste of time when the Internet seemingly offers much the same benefit with fewer associated costs. But with the world’s..
Computer assisted telephone interviewing (CATI) is a quantitative research approach which utilizes a trained interviewer to conduct a scripted interview (read directly from a computer screen) with a subject over the phone. The interviewer immediately records the participant’s responses electronically in to a computer program via coded options. The
In law school, aspiring lawyers are warned never to ask a question to which they do not already know the answer. Well, while this may be sound guidance in the legal realm, it is not applicable on the market research landscape, because the purpose is to generate fresh new insights — and that means creating effective market research interview..
Face-to-face interviews have long been a staple of the market research landscape, and the ability to glean valuable insights from this method is a core reason why generic online surveys are fundamentally limited. Simply put, there are inherent aspects, features and possibilities in a face-to-face interview that cannot be captured or replicated by..
We recently had the opportunity to talk with agricultural research expert and IPSOS vice president, Shea Viviano. She has been in the market research discipline for about 20 years, and is now part of one of the world’s leading research companies. More specifically, Shea is involved in market research for the agriculture industry. Here’s what we..