Getting good data: it’s the key to making good decisions. Accurate information enables businesses to anticipate and respond to market demand and, hopefully, turn a profit at the end of the day.

Markets change. And to stay relevant and profitable in them, businesses must keep abreast of those changes. Too often companies overlook their potential, trading future growth for present security as they strive to simply stay afloat.

Companies use data to gain information that provides insight for future decisions. It can be an arduous and lengthy process, sometimes confusing even the most seasoned research professional. It’s even further complicated by the fact that there are several ways to go about getting data with terms to describe each that are often used..