Co-CEO Colson Steber was a guest of Todd Westra on The Growth and Scaling Podcast to talk about his entrepreneurial journey from staff member to owner and Co-CEO of Communications for Research (CFR) and Ag Access. 

Colson’s father, Jim Steber, started CFR in 1997 as a telephone research recruitment company. Colson joined CFR in 2012, shortly after..

How quickly can CFR provide the audience I need?

By the time we’re asked this question, something typically has gone wrong on a project. We answer that question with another one, namely, “What happened?” This is where we listen before taking action. Creating a way forward to solve the problem at hand requires that we understand what happened..

Every business endeavor needs a comprehensive plan with established processes in place. It’s also crucial that while the big picture covers all the bases, it must be customizable and fine-tuned as needed for each customer’s audience and goals, both long and short-term. Nothing is guaranteed, but with a well-crafted and thorough process, the odds..

Nowadays, if you aren’t digital, you aren’t maximizing your potential. Especially in a world dealing with COVID-19 and its resulting social isolation, having an online presence is the only way to stay relevant, engaged and informed. For businesses, in particular, harnessing the Internet has moved beyond mere convenience; customers are now..

You know what they say about assuming: don’t do it! While some assumptions benefit us in the short term — like when we see a large animal barreling down on us with bared teeth and we take off in the other direction or when we grab our raincoat upon seeing darkening skies — most of the time, they only pander to fears that have nothing to do with..

New products come on the market all the time. Some are completely new concepts, but most are additions to or modifications of concepts and product lines that already exist. And while it’s true that extending or revamping old products is usually easier and cheaper than conceiving and developing entirely new ideas, all three types of product..