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Market Research Blog

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How CFR's Proven Process Creates Quicker Timelines

How quickly can CFR provide the audience I need?

 

By the time we’re asked this question, something typically has gone wrong on a project. We answer that question with another one, namely,  “What happened?” This is where we listen before taking action. Creating a way forward to solve the problem at hand requires that we understand what happened..

3 Ways CFR's Proven Process Delivers Market Research Confidence

Every business endeavor needs a comprehensive plan with established processes in place. It’s also crucial that while the big picture covers all the bases, it must be customizable and fine-tuned as needed for each customer’s audience and goals, both long and short-term. Nothing is guaranteed, but with a well-crafted and thorough process, the odds..

How to Do Market Research Online

Nowadays, if you aren’t digital, you aren’t maximizing your potential. Especially in a world dealing with COVID-19 and its resulting social isolation, having an online presence is the only way to stay relevant, engaged and informed. For businesses, in particular, harnessing the Internet has moved beyond mere convenience; customers are now..

12 Market Research Topics Your Company Might Want to Explore

You know what they say about assuming: don’t do it! While some assumptions benefit us in the short term — like when we see a large animal barreling down on us with bared teeth and we take off in the other direction or when we grab our raincoat upon seeing darkening skies — most of the time, they only pander to fears that have nothing to do with..

When is the Right Time to Start New Product Market Research?

New products come on the market all the time. Some are completely new concepts, but most are additions to or modifications of concepts and product lines that already exist. And while it’s true that extending or revamping old products is usually easier and cheaper than conceiving and developing entirely new ideas, all three types of product..

How Quality Market Research Can Impact Your Internet Marketing Plan

It’s fairly hard to run a company these days without an online presence. Over four billion people — over half of the world’s population — use the Internet, with most of them expecting the ability to check their computer or phone for additional information about the businesses they encounter. It seems, first and foremost, a good internet presence..

Market Research Observation: Advantages and Disadvantages

The inherent nature of human psychology makes it hard for the average person to accurately describe an event. Physiological and cognitive processes occurring in our brains as we experience and think about our lives serve to retain, categorize and recall only the pieces of information we deem most valuable, thus creating memories for us that..

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