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Market Research Blog

Updates from CFR

Market Research for a New Product: Which Strategies to Employ?

Posted by Communications for Research on 02/19/2019

Companies introduce new products all the time. Whether those products succeed or fail often depends on the processes that went into their development rather than the usefulness of the products themselves. A profitable (i.e., successful) product is one that reaches consumers in the right place and the right time, as well as satisfies a specific..

The Value of Market Research for the Manufacturing Industry

Posted by Communications for Research on 02/12/2019

In the first quarter of 2018, the manufacturing industry “contributed $2.33 trillion to the U.S. economy.” It’s an interesting fact, especially if you know that the majority (approximately 98%) of U.S. manufacturers employ less than 500 employees. While automotive and aerospace giants like General Motors, Ford and Boeing might immediately..

Market Research Basics: A Beginner’s Guide

Posted by Communications for Research on 01/28/2019

Information is power, and in the business world, it also frequently equals money. The more facts and figures a company can gather about how and when and why people use its products or services, the better it’s able to meet and exceed their demands, hopefully generating profits along the way. Harnessing effective information is made easier and..

Market Research vs. User Research: The Similarities & Differences

Posted by Communications for Research on 01/14/2019

In the business world, questions of “who” and “what” and “why” and “how” help shape decisions that hopefully satisfy consumers, secure new customers and improve bottom lines. But obtaining the right information to facilitate those decisions depends on whether or not you’re asking the right questions to the right people in the right ways.

What is Considered Advanced Market Research?

Posted by Communications for Research on 09/13/2018

Unless you have a crystal ball, it’s hard to predict just what the future will hold. And knowing what the future holds isn’t a concern that only worries individuals. For businesses, it’s a question whose answer often means the difference between them staying afloat and sinking like a stone in a wildly turbulent sea of competition.

So how does..

3 Horrible Mistakes You’re Making with Customer Experience Surveys

Posted by Communications for Research on 09/3/2018

With quality customer engagement replacing the traditional ad campaign as the main stimulus to sustainable brand awareness and greater customer satisfaction, the commonplace customer experience survey is assuming an increasing level of importance in a company’s overall business strategy. No longer is it used as a simple indicator of past..

5 Common Problems Solved with Market Research for Startups

Posted by Communications for Research on 08/30/2018

It’s easier than you might think to have a good idea. But it’s harder than you think to make it work. For startup companies, it’s the execution of the vision that’s the difficult part of their business plan, not coming up with the vision itself. Solid market research, however, can help these fledgling businesses understand the market and, thus,..

How Successful Businesses Make the Most of Their Marketing Research Processes

Posted by Communications for Research on 08/16/2018

There’s a saying in the business world: “If you’re not changing, you’re dying.” A bit dramatic, maybe, but it’s a sentiment that smart businesses take to heart if they want to stay relevant in a quickly and constantly evolving world. One of the best ways that companies can stay abreast of trends and monitor their own status within a market is..

3 Types of Market Research: Which Does Your Business Need?

Posted by Colson Steber on 08/9/2018

The field of market research is a swiftly evolving one as social media platforms and other burgeoning technologies allow massive amounts of information to be gleaned in decreasing amounts of time and effort. But while big data has changed how researchers around the world collect and analyze information, it hasn’t changed the ways researchers ..

What Motivates Someone to Take a Market Research Survey?

Posted by Communications for Research on 07/30/2018
We’ve all done it: thrown away or ignored a survey. Whether it was because we didn’t have the time or the interest to fill it out, the result was the same. Some company didn’t get the information it wanted. So what can businesses do to motivate someone to take a market research survey? After more than 20 years in the business of market research..

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