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Market Research Blog

Updates from CFR

5 Common Problems Solved with Market Research for Startups

Posted by Communications for Research on 08/30/2018

It’s easier than you might think to have a good idea. But it’s harder than you think to make it work. For startup companies, it’s the execution of the vision that’s the difficult part of their business plan, not coming up with the vision itself. Solid market research, however, can help these fledgling businesses understand the market and, thus,..

3 Types of Market Research: Which Does Your Business Need?

Posted by Colson Steber on 08/9/2018

The field of market research is a swiftly evolving one as social media platforms and other burgeoning technologies allow massive amounts of information to be gleaned in decreasing amounts of time and effort. But while big data has changed how researchers around the world collect and analyze information, it hasn’t changed the ways researchers ..

How Does a Field Service Firm Differ From a Full Service Market Research Firm?

Posted by Communications for Research on 07/19/2018

Picking a company to assist you with your business’s market research needs goes beyond simply determining which one to choose. It also entails picking the right kind of research company for your needs.

Why So Many Marketing Agencies Partner with Market Research Firms

Posted by Colson Steber on 06/19/2017

The fastest-growing and most profitable marketing agencies enjoy some key competitive advantages in their respective marketplaces, including renowned expertise, a dedicated team, advanced technology and a roster of satisfied clients (who aren’t shy about sharing glowing testimonials!). However one more piece of the puzzle doesn’t get a lot of..

How a Market Research Agency Helps Optimize Your Business’s Social Media

Posted by Colson Steber on 03/3/2017

When social media began nudging its way onto the business landscape, it was widely viewed as a fad. After all, what would be more amusing – or perhaps absurd – than conventional, staid businesses like folksy Old Farmer’s Almanac (est. 1792) or chemical conglomerate DuPont (est. 1802) sending out messages 140 characters at a time, or asking..

How to Build Better Buyer Personas with the Help of a Market Research Agency

Posted by Colson Steber on 02/14/2017

One of the fundamental tenets of successful marketing and sales – and consequently, more revenues and profits – is not just understanding the products and services that are being offered, but fully comprehending WHO the ideal customer is. In this sense, if the offering is the bow and the business is the archer, then the ideal customer is the..

3 Things to Know About Your Research Opportunity Before Finding a Market Research Agency

Posted by Colson Steber on 01/24/2017

People of a certain vintage may remember an old TV commercial that said “an educated consumer is our best customer” (and those of you who missed it the first time around can watch the company’s chairman and wife proclaim it via the magic of YouTube).

Regardless of whether one is selling (as in the case above) men’s clothing or, indeed, market..

Why Partnering with a Market Research Firm is so Valuable to Marketing Agencies

Posted by Colson Steber on 01/19/2017

Marketing agencies must constantly find ways to add value to their client engagements, and just as importantly, keep profit margins from eroding – or in some cases, disappearing entirely. That’s where partnering with a market research firm plays a key role.

Specifically, here are the 3 reasons why partnering with a market research firm is so..

Choosing a Market Research Agency? Here’s Where to Start

Posted by Colson Steber on 12/19/2016

If you are looking to work with a market research agency, you are about to make a smart investment that will support a wide range of results and advantages. However, the results and advantages you receive will be widely affected by which type of market agency you choose.

Factors such as experience, competence and cost-effectiveness are..

Exploring 3 Different Types of Market Research Agencies

Posted by Colson Steber on 12/7/2016

Market research is an essential piece of any successful business puzzle; especially when it comes to product development, pricing, promotions and positioning. As boldly and accurately concluded by Entrepreneur.com: “Failing to do market research can amount to a death sentence for your product.”  

However, while market research is vital, it is..

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