Having a good product or service is only part of a company’s success. A quality offering is important, no doubt, but being able to critically evaluate consumer need and overall market conditions is essential to a company’s ability to survive and thrive in today’s fast-paced, competitive (and often global) arena. To this end, most companies hire..

It’s easier than you might think to have a good idea. But it’s harder than you think to make it work. For startup companies, it’s the execution of the vision that’s the difficult part of their business plan, not coming up with the vision itself. Solid market research, however, can help these fledgling businesses understand the market and, thus,..

The field of market research is a swiftly evolving one as social media platforms and other burgeoning technologies allow massive amounts of information to be gleaned in decreasing amounts of time and effort. But while big data has changed how researchers around the world collect and analyze information, it hasn’t changed the ways researchers design

Picking a company to assist you with your business’s market research needs goes beyond simply determining which one to choose. It also entails picking the right kind of research company for your needs.

The fastest-growing and most profitable marketing agencies enjoy some key competitive advantages in their respective marketplaces, including renowned expertise, a dedicated team, advanced technology and a roster of satisfied clients (who aren’t shy about sharing glowing testimonials!). However one more piece of the puzzle doesn’t get a lot of..

When social media began nudging its way onto the business landscape, it was widely viewed as a fad. After all, what would be more amusing – or perhaps absurd – than conventional, staid businesses like folksy Old Farmer’s Almanac (est. 1792) or chemical conglomerate DuPont (est. 1802) sending out messages 140 characters at a time, or asking their..

One of the fundamental tenets of successful marketing and sales – and consequently, more revenues and profits – is not just understanding the products and services that are being offered, but fully comprehending WHO the ideal customer is. In this sense, if the offering is the bow and the business is the archer, then the ideal customer is the..