At Communications for Research, we love interacting with the market research community and one of the best ways we do that is through attending conferences and doing speaking engagements. We have three very exciting appearances coming up where you can catch our co-CEO Colson Steber.

Earlier this month, SAP, the software giant, bought Qualtrics for $8 billion in cash and surprised the entire market research community, including us here at Communications for Research. Therefore, we thought it would be fun to explore why this deal took place and what it means for the market research community.