Market Research Blog

Updates from CFR

Posts by Tag

See all

3 Types of Market Research: Which Does Your Business Need?

The field of market research is a swiftly evolving one as social media platforms and other burgeoning technologies allow massive amounts of information to be gleaned in decreasing amounts of time and effort. But while big data has changed how researchers around the world collect and analyze information, it hasn’t changed the ways researchers design

What Motivates Someone to Take a Market Research Survey?

We’ve all done it: thrown away or ignored a survey. Whether it was because we didn’t have the time or the interest to fill it out, the result was the same. Some company didn’t get the information it wanted. So what can businesses do to motivate someone to take a market research survey? After more than 20 years in the business of market research..

6 Resources That Will Make Your Company Better at Product Testing

Testing a product is a critical step in the market research process. It’s also a step that can be easily overlooked by businesses reluctant to face possible criticism for a product or service in which they have invested their time and money, not to mention their hearts. Nevertheless, quality feedback on a product before it officially makes its..

Why You Should Spend More Time Thinking About Market Segmentation

Most businesses don’t succeed on luck alone. Most invest a lot of time and resources into uncovering what consumers want and how much they are willing to pay for it through comprehensive market research studies. They also segment their market; they divide their consumers in to groups based on similar, shared characteristics. This enables companies..

How Does a Field Service Firm Differ From a Full Service Market Research Firm?

Picking a company to assist you with your business’s market research needs goes beyond simply determining which one to choose. It also entails picking the right kind of research company for your needs.

5 Signs You Need Help with Your Pricing Research

A good product is only as great as its availability. You can have the best idea in the world, but if you can not source its production and/or consumers can not afford it, it’s useless. That’s why it is paramount that businesses of all types do their due diligence to ensure that each product they offer is priced effectively, not only for the..

3 Types of Market Research Reports: Which is Right for You?

An effective market research report is one that demonstrates a clear understanding of research goals, utilizes proper research techniques to draw meaningful insights and maintains a steadfast respect for the people requesting it. It helps a company anticipate obstacles and address emerging opportunities. In a competitive market, where consumer..

Why Trust is So Important to Market Research Survey Relationships

The foundation of any good relationship is trust. Partners must feel safe with one another; they must feel confident with one another; they must rely on one another. Within a business setting, the importance of trust is the same. To succeed in a competitive world, companies must cultivate positive connections with consumers, partners, stakeholders..

What is TDI in Market Research?

Alexander Graham Bell debuted the first functional telephone in 1876. However, the foundation for his invention started more than 25 years prior and incorporated the works of nearly ten other innovators racing to connect people over time and space. With the eventual widespread use of telephones and other telecommunications devices, the world has..

4 Qualities Successful Market Research Firms Have (And Qualities to Look for Before Hiring One)

As technological advances continue to offer more and more opportunities for improved production time and costs across all areas of human life, it’s becoming increasingly difficult for people to see the value in paying for what they think they can do themselves. This is especially true within the realm of market research, where digital media..

Contact Us

Insights Association Great Lakes Chapter Logo (1).jpg