Market Research Blog

Updates from CFR

Posts by Tag

See all

Why You Should Spend More Time Thinking About Market Segmentation

Most businesses don’t succeed on luck alone. Most invest a lot of time and resources into uncovering what consumers want and how much they are willing to pay for it through comprehensive market research studies. They also segment their market; they divide their consumers in to groups based on similar, shared characteristics. This enables companies..

Contact Us

Insights Association Great Lakes Chapter Logo (1).jpg