2020 could have been a disastrous year for market researchers, with no in-person focus groups or in-depth interviewing and drastically reduced marketing budgets. But agile researchers pivoted, and methodology utilizing technology is not only here to stay but exploding in 2021.
Both structured and unstructured data overwhelm businesses from..
It’s fairly hard to run a company these days without an online presence. Over four billion people — over half of the world’s population — use the Internet, with most of them expecting the ability to check their computer or phone for additional information about the businesses they encounter. It seems, first and foremost, a good internet presence..
According to a classic textbook authored by Keller and Kotler: “Management is faced with many choices involving possible marketing actions. The goal of marketing research is to provide management with actionable information that will allow managers to make better decisions and ultimately reduce risk.”
Obviously, this is true, but more practically..