As wisely noted by Dun and Bradstreet: “No matter what size or type of business you run, performing market research is critical to your overall success, as it serves as the foundation of your entire business strategy, from sales and marketing to product development.”

If you are a marketing consultant it is a good bet that you have encountered client problems that need market research to solve. Whether you decide to do the research yourself or outsource to a market research company, it is essential that you provide these services with a focus on accuracy and expedience. Your customers depend on you to help them..