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Market Research Blog

Updates from CFR

How to Get a Better Market Research ROI

Posted by Communications for Research on 08/23/2019

Measuring the return on an investment (ROI) is part of good business practice. Both large and small companies must calculate the value of the items they buy, as well as the processes they create, in order to determine whether the time, effort and money they are spending to obtain and/or facilitate each of them is actually reaping any benefits...

Common Market Research Objectives and How to Reach Them

Posted by Communications for Research on 04/4/2019

Market research is the calculated and often complicated process of identifying the most pertinent aspects of a marketplace so that a company can glean and then use insight to effectuate better (i.e., more profitable) business decisions. While sometimes confused with marketing research, which is a more narrow type of research focused primarily..

Market Research and Analytics: The Key to Making Better Business Decisions

Posted by Communications for Research on 03/28/2019

Getting good data: it’s the key to making good decisions. Accurate information enables businesses to anticipate and respond to market demand and, hopefully, turn a profit at the end of the day.

Market Research for the Restaurant Industry: What You Should Know

Posted by Communications for Research on 03/22/2019

The restaurant industry is a competitive one. There are more dining establishments and more diners now than during any other time in history; the National Restaurant Association reports over 1 million restaurant locations in the U.S. alone, a particular boon considering more than half the American population visits at least one of them each..

The Importance of Market Research in the Higher Education Realm

Posted by Communications for Research on 02/28/2019

Data-driven decision making is the key to success for all businesses. The more facts and figures a company has, the better able it is to assess its policies, procedures, products and services, maintaining or altering them as needed to meet public demand.

But good data doesn’t just benefit for-profit organizations; we all use information to..

Market Research for a New Product: Which Strategies to Employ?

Posted by Communications for Research on 02/19/2019

Companies introduce new products all the time. Whether those products succeed or fail often depends on the processes that went into their development rather than the usefulness of the products themselves. A profitable (i.e., successful) product is one that reaches consumers in the right place and the right time, as well as satisfies a specific..

The True Value of Real Estate Market Research

Posted by Communications for Research on 01/10/2019

There’s wide speculation regarding what will happen to the real estate market in 2019. Some experts predict a declining house inventory and stagnating home value appreciation that will leave many questioning how best to spend their money, while others (such as Redfin) forecast an increasing home ownership rate “as speculators and investors exit..

What are the Different Types of Focus Groups?

Posted by Communications for Research on 12/27/2018

Ask most laypeople to talk about market research and they are likely to skip over discussions about weighting, response fatigue, feasibility and conjoint analysis techniques and instead turn immediately to surveys and focus groups. Both are so ingrained in the public’s notion of what it means to study a market that exploration of additional..

4 Potential Obstacles to International Market Research (and What to Do About Them)

Posted by Communications for Research on 12/20/2018

The convergence of a variety of factors in today’s market has made conducting business on a global scale a much more feasible option for all types of businesses, whether big or small. Cross cultural exposure due to changing political systems; a variety of cheaper, easier ways to travel; near universal telecommunication options; and good..

Market Research Deliverables: What Should You Expect?

Posted by Communications for Research on 12/13/2018

Market research companies are in the business of uncovering insights. They expose facts and then use those facts to provide context for meaningful action. But even if they have excellent methodologies that garner stellar data, it’s pointless unless they can deliver an end product that is easily understood. Think about your time in school:..

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