Mixed mode research is the process of conducting both quantitative research (e.g. surveys and field observation) and qualitative research (e.g. in-depth interviews and focus groups), and leveraging both types of data to generate deeper, and ultimately more reliable, actionable and profitable market research insights.
Note that both types of..
Researchers have been challenged in recent years in how to overcome flat or declining survey response rates. And in the age of the internet and mobile phones, they are also tasked with figuring out the best approach to target and communicate with their desired survey population. In order to combat these issues, researchers are turning to..
When using a mixed mode survey approach, the behavior of the researcher has an influencing role in the outcome of the phone call. Phone surveys are a critical opportunity to gain buy-in from your recruit and to clearly communicate their instructions for completing the online survey. If a researcher is hard to understand, follows the phone..
Quantitative market research has evolved to the point where online surveys are the default choice for many. Online surveys offer quality data collection that is often more economical that telephone research. Often within smaller geographic markets and specific target audiences, a mixed mode method of recruiting by telephone to go online is used..