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Market Research Blog

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4 Signs that Your Business Should Invest in Market Research Surveys

If conducting market research surveys has been on your radar screen for weeks, months or even years and you aren’t sure whether it’s time to pull the proverbial trigger, here are 4 signs that moving forward with your intention is the right move for your business and bottom-line at this time:

5 Ways to Use Market Research Surveys to Generate Content

On today’s hyper-competitive business landscape, the importance of quality content is more important than ever. For example:

  • 47% of B2B buyers access 3-5 pieces of content before engaging with a sales rep (Source: DemandGen Report – 2016 Content Preferences Survey)
  • Content marketing leaders enjoy 780% more website traffic than non-leaders...

Online Surveys: Data Collection Advantages & Disadvantages

Online surveys have become the default tool for many market researchers. This is for good reason.  Often times the ease of access to using online surveys actually causes issues in itself.  Below, we highlight the advantages and disadvantages of this market research method.

Two Things the Free Online Survey Design Sites Don't Want You to Know

Free survey design tools are available everywhere online, and they are becoming quite popular for both B2C and B2B marketing research. Individuals wishing to send out a lightweight, quickly arranged straw poll can do so from the convenience of their own workstation.

Cross-Sectional Surveys: The Right Time and Wrong Time to Use Them

Cross-sectional surveys are a lightweight research tool that is easy to implement and requires limited resources compared to other research methods, making them quite popular among research groups. However, popularity and affordability are not always the best measures of a research method’s viability. Some research questions would demand the use..

Best Practices: Phone Surveys in Mixed Mode Research

 

When using a mixed mode survey approach, the behavior of the researcher has an influencing role in the outcome of the phone call. Phone surveys are a critical opportunity to gain buy-in from your recruit and to clearly communicate their instructions for completing the online survey. If a researcher is hard to understand, follows the phone survey..

4 Ways to Improve Your Online Survey Response Rates

Online surveys are often the default choice for people doing market research. We capture the voice of the customer, test responses to new ideas or gather much insight to aid key business decisions. The problem is that surveys are useless if next to no one responds to them. After all the hard work your company spends on crafting a survey, you..

Does Revealing a Survey Sponsor Hurt a Typical Survey Response Rate?

When starting your qualitative or quantitative market research, you always want to collect enough responses to ensure high quality results.  The typical survey response rate is influenced by many factors, but a one major one is whether or not you decide to disclose your survey sponsor to the respondents. Depending on the situation, it could affect..

3 Tips for Converting Telephone Recruits into Online Survey Completes

Quantitative market research has evolved to the point where online surveys are the default choice for many. Online surveys offer quality data collection that is often more economical that telephone research. Often within smaller geographic markets and specific target audiences, a mixed mode method of recruiting by telephone to go online is used to..

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