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Why Choose a Secondary Market Research Supplier Instead of a Primary Market Research Company?

There are many key decisions that you need to make before launching a market research project – and among the most crucial, influential and fundamental is whether to choose a secondary market research supplier, or partner with a primary market research company. Before exploring this decision, it may be helpful to briefly cover the difference..

Understanding Primary Market Research vs. Secondary Market Research

One of the most important distinctions in the market research world is that between primary market research vs. secondary market research. While they are not as profoundly different as (to invoke Mark Twain) “the lightning bug and lightning,” they are nevertheless separate paradigms of market research, and need to be approached accordingly.


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