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Market Research Blog

Updates from CFR

Market Research Trends: Social Media and Qualitative Research

Posted by Colson Steber on 01/4/2018

The value of qualitative research has undergone a major shift in the past decade with the changing technologies of the 21st century offering broader, easily accessible and nearly constant chatter from which a company can mine for data. Being able to reference subjective information on products and services 24/7 via the Internet and social media..

Online Qualitative Bulletin Board vs Focus Group: Which One Works Best for Customizing Products?

Posted by Colson Steber on 07/12/2017

A growing number of companies — led by billion-dollar brands like Nike — are enabling customers to customize products as part of their buying experience. As noted by TechCrunch: “Rather than being passive, the customer is now becoming a part of the product development process.”

Of course, companies do not have to be as big (or well-heeled) as..

Qualitative Research Design: Methods & Appropriate Uses

Posted by Colson Steber on 01/25/2017

To say that the only difference between quantitative research and qualitative research is that the former concerns itself with numerical data while the latter concerns itself with non-numerical data, is – to paraphrase Mark Twain – like failing to see the difference between lightning and the lightening bug.

In a subsequent blog post we will..

Quantitative vs Qualitative Market Research: Which Method Is Best for You?

Posted by Colson Steber on 01/17/2017

While there are many important decisions to make when planning a market research effort, one of the most crucial  is whether to conduct qualitative or quantitative market research. In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Qualitative..

How to Estimate the Sample Size You'll Need for Qualitative Research

Posted by Colson Steber on 04/21/2016

Unlike quantitative research, there are few formal statistical guidelines governing the design and execution of a qualitative study. Without available concepts like randomness, confidence intervals or margins of error, estimations like the sample size needed for qualitative research become more intuition than formula-dependent.

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