Quantitative research is the investigation of an issue using numbers to establish meaning for behavior. In the market research world, numbers give insight into consumer behavior, but quantitative research can and is used to explain other kinds of performance, as well. Scientists and analysts in both the social sciences and the natural ones use..
In our previous blog, we looked at the methods and appropriate uses for qualitative data collection. Now, we continue with a look at quantitative research design, which, like its qualitative cousin, is often quite misunderstood in terms of what it is, what it does, and why it should (or should not) be part of the overall data gathering plan.
While there are many important decisions to make when planning a market research effort, one of the most crucial is whether to conduct qualitative or quantitative market research. In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Qualitative..
Quantitative research as a component of market research is most often used internally. Organizations typically use the information yielded in these studies to make crucial decisions based on information about their clients, their competitors and the field in general. Still, the information obtained during these research studies can often yield..