The results of a market research project are only as good as the data on which it is based and quality data stems from quality sources. Because of this, it’s paramount that businesses understand the importance of recruiting the right people for their opinions, perceptions and expertise when undertaking a market research study. Being able to..
It’s often easy for today’s market researcher to forget the value of human connection. With the rise of the Internet, and social media especially, researchers (and the businesses that hire them) can be lured into thinking that digital engagement is a suitable substitute for personal interaction. But quality market research focuses on a range of..
When considering any productive research project, the outcome – the information gained by the process – is, clearly, the ultimate goal. And to obtain reliable, timely and relevant information, a market research firm must recruit and trust a knowledgeable and engaged group of people from which to draw its conclusions. But how do you recruit..
Many marketing managers in the manufacturing industry – along with the executives they report to – are unpleasantly surprised to discover that their robust, comprehensive and important market research effort is running into a rather fundamental and totally unexpected obstacle very early on in the process: they cannot find enough qualified..
A critically important piece of the market research puzzle is recruiting. As the term suggests, this is the process of identifying suitable participants from a pool of qualified samples, and engaging them through strategically-selected qualitative data capturing methods, such as (but not limited to) in-depth interviews, focus groups, online..
Building surveys that give you highly accurate responses that pertain to the focus group is a challenging task. Tightening up your script and working hard to make one question flow into another will go a long way in helping you engage and keep your respondents. Keep your audience in mind and understand that they do not know or utilize the..
If your latest round of research involves telephone research, you may want to ask what percentage of answers are being collected on cell phones versus land lines. The latest report from the National Health Interview Survey (NHIS) supports an ongoing upward trend in wireless-only households, with 106 million adults (44% of all adults) living in..