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Top Trends in New Market Research Technology

2020 could have been a disastrous year for market researchers, with no in-person focus groups or in-depth interviewing and drastically reduced marketing budgets. But agile researchers pivoted, and methodology utilizing technology is not only here to stay but exploding in 2021.

Both structured and unstructured data overwhelm businesses from..

Featured In: On the M/A/R/C Podcast

Wondering where CFR got its roots? Curious about Colson's 5 core daily habits? In this special podcast episode, Colson joins Merrill Dubrow and shares about his journey and success. 

Telephone Research: Landline versus Wireless Matters

If your latest round of research involves telephone research, you may want to ask what percentage of answers are being collected on cell phones versus land lines. The latest report from the National Health Interview Survey (NHIS) supports an ongoing upward trend in wireless-only households, with 106 million adults (44% of all adults) living in..

3 Tips for Converting Telephone Recruits into Online Survey Completes

Quantitative market research has evolved to the point where online surveys are the default choice for many. Online surveys offer quality data collection that is often more economical that telephone research. Often within smaller geographic markets and specific target audiences, a mixed mode method of recruiting by telephone to go online is used to..

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