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Market Research Blog

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How CFR Can Boost Business Growth

Our clients are experts at what they do – creating innovative solutions for their own clients, providing thought leadership that shapes the industry, and helping to steer meaningful business solutions. But if they’re honest with themselves, many of the business leaders we partner with spend more time than they’d like micromanaging the research..

How to Ensure a Research Vendor is Trustworthy

A lack of time or access to outside resources, such as a large sample of your target audience or highly experienced interviewers, might affect your ability to complete a research project in-house. In any case, it may be best to bring in a research vendor to help execute your project. 

The Hidden Cost of Cheap DIY Research: Can You Trust Your Data?

All market research aims to gather honest answers from the right participants to inform accurate decisions. Trust and good communication are meaningful in all aspects of any relationship and are undoubtedly crucial when choosing the proper market research partner. But what is marketing research at its core but the gathering and study of customer..

5 Kinds of Market Research Firms: Which is Right for You?

Is aggregated data enough, or is custom research necessary? Will engaging a specialized or a full-service research firm best suit our business objectives?How do we know if our product/service is market-ready? How can our product/service experience better traction once in the field? Can existing data from past research be gleaned for new insights?

4 Steps for Successful Market Research Operations Outsourcing

For executive leadership in the market research industry, time is taken up by the ongoing activities that fill every professional's working day - leading the team, working with clients, managing the business, reading and writing reports. Great leaders are expected to run a tight ship efficiently on a lean budget. 

Navigating the Partnership Journey with CFR

From seasoned insights professionals, to those just dipping their toes into the water of marketing research, collaborating with a recruiting or logistics focused market research operations partner can be a daunting task. Research preparation is time-intensive and complex.

How to Estimate the Sample Size You'll Need for Qualitative Research

Unlike quantitative research projects, there are few formal statistical guidelines governing the design and execution of a qualitative market research study. Best practices regarding randomness, confidence intervals, margins of error, and estimations for sample size needed are not standardized for qualitative research. Ultimately, these decisions..

6 Techniques for Market Research Sampling

Once the basics of market research sampling are understood, specific techniques can be explored. Each research project objective is best served with a certain type of market research sampling.

Five Things Research Consultants Do That Drive Clients Away

Business to business relationships inevitably involve some risk, but only a few of these contracts devolve into an unpleasant enough experience to send the client packing. In the world of research consultants, such horror stories are even fewer and far between.  

Why Your Sample Size Is Probably Too Small

Many studies on usability, online A/B testing, market research and countless other areas draw conclusions when, frankly, they should not be. Why not? Their sample size is too low.

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