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Market Research Blog

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Custom Survey Coding: Why It is More Important Than You’d Think

The free-form responses that people give in surveys are often the best source of impactful insights that your company can gather. But how do you make meaning from them in a way that translates to quantifiable evidence of anything? The answer lies in coding. Coding in analysis takes the answer to each open-ended question in a survey (called a..

Simplicity Matters in Survey Designs

You could be collecting general feedback, performing evaluations, or assessing an event’s success, but no matter what the design of your survey is going to be a huge first step.

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