The free-form responses that people give in surveys are often the best source of impactful insights that your company can gather. But how do you make meaning from them in a way that translates to quantifiable evidence of anything? The answer lies in coding. Coding in analysis takes the answer to each open-ended question in a survey (called a..

You could be collecting general feedback, performing evaluations, or assessing an event’s success, but no matter what the design of your survey is going to be a huge first step.