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Market Research Blog

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Cross-Sectional Surveys: The Right Time and Wrong Time to Use Them

Cross-sectional surveys are a lightweight research tool that is easy to implement and requires limited resources compared to other research methods, making them quite popular among research groups. However, popularity and affordability are not always the best measures of a research method’s viability. Some research questions would demand the use..

Simplicity Matters in Survey Designs

You could be collecting general feedback, performing evaluations, or assessing an event’s success, but no matter what the design of your survey is going to be a huge first step.

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