Market Research Blog

Updates from CFR

6 Advantages of Online Surveys

Posted by Communications for Research on 05/23/2019

Surveys can be great tools for companies to use when they need to gather data about a large group of people. They are often quick to administer with results that can be generalized in a meaningful way. And with today’s technological advances facilitating a universal connectedness, the online survey, especially, can be a great way for companies..

4 Common Brand Market Research Questions

Posted by Communications for Research on 05/16/2019

Having a good product isn’t as much a consequence of reality as it is of perception. Much like magicians rely on illusion to create intrigue, companies build brand awareness to encourage sales, each manipulating “what is” in an effort to promote “what could be” for the people around them. For businesses, in particular, this means that how..

Crop Progress Report for the Week of May 13, 2019

Posted by Colson Steber on 05/14/2019



All states are now planting corn for the 2019 season!  The most recent state to begin their corn planting was SD which is now at 4% planted.  NC has the most progress with 88% planted.  Only KY, NC, TN, and TX are over halfway planted.  All states are behind their five-year average.  The overall progress is behind by 24% at 33% planted. ..

What Does a Market Research Analyst Do?

Posted by Communications for Research on 05/9/2019

Having a good product or service is only part of a company’s success. A quality offering is important, no doubt, but being able to critically evaluate consumer need and overall market conditions is essential to a company’s ability to survive and thrive in today’s fast-paced, competitive (and often global) arena. To this end, most companies hire..

What Steps are Involved in Market Research?

Posted by Communications for Research on 04/25/2019

Spontaneity is a great catalyst for excitement and can spur creativity in unlikely ways, but it’s not exactly the preferred course of action for businesses wanting to bank on their future success. To quote Yogi Berra, “If you don't know where you are going, you'll end up someplace else.” Indeed, relying on calculated plans instead of impulse..

Crop Progress Report for the Week of April 22, 2019

Posted by Colson Steber on 04/23/2019


Corn planting is now at 6% with MI, MN, ND, PA, and SD the only states to not start planting yet.  Compared to the progress from 2018, none of these states were planting by this time of year.  On the other hand; IA, OH, and WI are planting (1-4% progress) now where in 2018 they had not started planting by this time of year.  TX has the most..

What is the Purpose of Market Research?

Posted by Communications for Research on 04/19/2019

Market research, while often sophisticated in its design, is actually quite simple in its objective: to foster insight into market conditions so that companies can hopefully make better business decisions. Fundamentally, all companies want to reduce their risks and maximize their opportunities, either turning a profit or improving lives,..

Why Market Research is Essential for the Healthcare Industry

Posted by Communications for Research on 04/12/2019

According to research compiled by Deloitte, global healthcare spending is projected to reach $10.059 trillion by 2022. An aging population that is larger than previous cohorts means more people will need chronic disease treatment for longer periods of time and more people will ultimately need dementia care each year. It’s a scenario that is..

Crop Progress Report for the Week of April 8, 2019

Posted by Colson Steber on 04/10/2019


2019 corn planting has started!  The only states planting currently are KS, KY, MO, NC, TN, and TX.  KY had not started planting at this time last year, all other states are at about the same progress as they were in 2018.  TN, KY, and TX are the only states ahead of their 5 year average progress.

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