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Market Research Blog

Updates from CFR

Upcoming Appearances - Winter / Spring 2019

Posted by Communications for Research on 01/15/2019

At Communications for Research, we love interacting with the market research community and one of the best ways we do that is through attending conferences and doing speaking engagements. We have three very exciting appearances coming up where you can catch our co-CEO Colson Steber.

Market Research vs. User Research: The Similarities & Differences

Posted by Communications for Research on 01/14/2019

In the business world, questions of “who” and “what” and “why” and “how” help shape decisions that hopefully satisfy consumers, secure new customers and improve bottom lines. But obtaining the right information to facilitate those decisions depends on whether or not you’re asking the right questions to the right people in the right ways.

The True Value of Real Estate Market Research

Posted by Communications for Research on 01/10/2019

There’s wide speculation regarding what will happen to the real estate market in 2019. Some experts predict a declining house inventory and stagnating home value appreciation that will leave many questioning how best to spend their money, while others (such as Redfin) forecast an increasing home ownership rate “as speculators and investors exit..

What are the Different Types of Focus Groups?

Posted by Communications for Research on 12/27/2018

Ask most laypeople to talk about market research and they are likely to skip over discussions about weighting, response fatigue, feasibility and conjoint analysis techniques and instead turn immediately to surveys and focus groups. Both are so ingrained in the public’s notion of what it means to study a market that exploration of additional..

4 Potential Obstacles to International Market Research (and What to Do About Them)

Posted by Communications for Research on 12/20/2018

The convergence of a variety of factors in today’s market has made conducting business on a global scale a much more feasible option for all types of businesses, whether big or small. Cross cultural exposure due to changing political systems; a variety of cheaper, easier ways to travel; near universal telecommunication options; and good..

Market Research Deliverables: What Should You Expect?

Posted by Communications for Research on 12/13/2018

Market research companies are in the business of uncovering insights. They expose facts and then use those facts to provide context for meaningful action. But even if they have excellent methodologies that garner stellar data, it’s pointless unless they can deliver an end product that is easily understood. Think about your time in school:..

Nonprofit Market Research 101: A Crash Course in Affordable Feedback

Posted by Communications for Research on 12/6/2018

Just because your business isn’t in the business of making money doesn’t mean it can’t benefit from solid market research. On the contrary, the case could be made that nonprofits need market information just as much as the for-profit sector because even though they might not have a physical product to sell, they still have to access community..

SAP & Qualtrics: The Acquisition That Shook the Market Research Industry

Posted by Communications for Research on 12/3/2018

Earlier this month, SAP, the software giant, bought Qualtrics for $8 billion in cash and surprised the entire market research community, including us here at Communications for Research. Therefore, we thought it would be fun to explore why this deal took place and what it means for the market research community.

How Fieldwork Market Research Can Play a Critical Part in Your Research Strategy

Posted by Communications for Research on 11/22/2018

“Seeing is believing.” It’s a saying that holds particular meaning for ambitious companies, as customer observation is often the only way to tell how and why and when customers really use a product. By meeting up with consumers in their own environments – the places in which they live and work and shop – you can push past what they say they..

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