On today’s business landscape market research surveys are popular for several reasons, such as relatively lower cost compared to other methods, convenient participant accessibility, fast turnaround time, and multi-channel delivery options, and the ability to leverage multimedia and automation.
Yet despite these advantages, many businesses fail to obtain meaningful, accurate and actionable business intelligence — and it’s because market research online survey tools are inherently limited in several areas that include:
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Created for business owners, executives and other strategic decision-makers, the eBook explores best practices for effectively setting up market research online surveys, including:
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