Keys to Screening Your Market Research Respondents

The first step to any good market research project is getting good data. And to get good data, you need to make sure you are recruiting the right market research respondents. If you have done qualitative or quantitative research for any period of time, you know that this is can be more difficult than it would seem.

In this 30-minute webinar, CFR's Colson Steber will show you the best practices you should follow to craft the best possible screening questions..

After this webinar, you will know:

• 6 things you should do and 3 things you should never do when screening respondents;
• What you should do differently when designing an online survey vs. a telephone survey;
• How to structure your answer choices to save you time on re-screening.
  
  

About the Presenter:

Colson Steber has built a reputation as a trusted advisor who helps navigate complex and ambiguous research situations. As CFR’s vice-president for business development, he develops relationships with current and prospective customers through direct involvement in research projects. Colson joined CFR in 2012.