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Keys to Screening Your Market Research Respondents

Watch The Free 15 Minute Recording

The first step to any good market research project is getting good data. And to get good data, you need to make sure you are recruiting the right market research respondents. If you have done qualitative or quantitative research for any period of time, you know that this is can be more difficult than it would seem.

After this webinar, you will know:

  • 6 things you should do and 3 things you should never do when screening respondents;

  • What you should do differently when designing an online survey vs. a telephone survey;

  • How to structure your answer choices to save you time on re-screening.

About the Presenter:

Colson's motto is "Relentless Intentional Action", which is unmistakably clear in the way he strives to achieve personal and professional goals as well as empower those around him to meet their own. Colson serves as the visionary for Qlarity Access, developing the company through connecting the dots and ideating for innovation. Together with Co-CEO Curtis Burrow, he has guided the company through a remarkable expansion of 300%, the creation of the Research Logistics Proven Process, and the introduction of two pioneering core service offerings: Ag Access and Vet Access. 

Watch the Video!